Content Or Web Design? Which Is More Important?

When it comes to online marketing and web design there are certain things that every marketer considers to be absolutely true, then there are certain things that are debatable. One of the things that often comes up for debate is the relationship between design and content. Which do you favor?

Before you answer, consider some of these points:

• An ugly website can still make money
• If you do not capture your visitor’s attention in 3 seconds then they will go elswhere
• No one buys anything online until they read something that makes them click the Buy button
• Pictures tell a thousand words
• You don’t need a thousand words to sell
• All other things being equal, people will spend more time on a pretty website than on an ugly one

Some of these statements may seem contradictory, but each step on its own is worth a goldmine of wisdom. But what do you make of “an ugly website can still make money” and “people will spend more time on a pretty website than an ugly one?”

Can both be true?

Yes, actually, they can. You need to keep in mind that content is what sells, not design. However, a beautiful web design can enhance a user’s experience. If your site visitors are turned off by the design of your website then they may not stick around to read the content. But if they do read the content and it doesn’t sell them on your products or services then your design won’t either.

Bottom line, web design and content go hand in hand. Make them work together.