Is Your Business Run By A Geek Or A Marketer?
What’s the difference between a geek and a marketer? I guess there are a million answers to that question. My thoughts are fairly straightforward – a geek will tinker with code to make a page look good while a marketer will tinker with strategies that convert a page into sales. There are many online business owners that fall into the geek category – their sites look fabulous. But when it comes to marketing, forget it.
Of course, we also have to admit there are a lot of people marketing their businesses well yet their sites are letting them down because they look horrendous. Which camp do you fall into? More importantly, can you do both? Most do-it-yourself online business owners do try all with varying success. It is possible to do both, but internet marketing is becoming harder all the time. Sometimes, what is important is to understand your limitations and to concentrate on what you are good at.
In the main, online business people, if they come from a business background, are good at sourcing products, good at managing the financial aspects of their business, and often quite adept at the Internet marketing side of the business. Learning to create polished websites, while a handy skill, could actually take one away from what is the real core of their business – getting customers through the door.
Web design is one of those areas that is often best left to those who specialize in that area. Having a professional custom web design doesn’t have to cost an arm and a leg either. If you were to price your own time at a reasonable rate, and apply that to what could be 20-30 hours of tinkering (if you were to do it), then a professional’s fees will look quite small in comparison. Of course, because of their skill, they can produce decent websites in far less time than most nonprofessionals.
Who is running your business? Are you a geek with a really well-polished website, or are you a marketer who knows how to get the traffic through the door? If you’re both, the best of luck to you!
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