The Many Faces Of Viral Marketing
Viral marketing seems to be the new buzz word in Internet marketing. Everyone wants their content to go viral. Everyone wants to see their content get distributed across the entire Web, but not everyone understands just how to make that happen.
The bottom line for any kind of marketing is to ensure that your content is before the eyes of the people who will actually use it. That’s half the battle in viral marketing right there.
Viral marketing can often occur spontaneously. When you share something with a friend and that friend shares it with another friend then that friend shares with another. Now imagine that each friend shares your content with five other friends. It’s easy to see how quickly this process can multiply. Just look at how many friends you can reach after going five levels deep:
- You – Share with 5 friends
- Level 2 – Your 5 friends share with 5 friends each = 25 friends
- Level 3 – Each friend’s friend shares with 5 more = 125 friends
- Level 4 – Each Level 3 friend shares with 5 friends = 625 friends
- Level 5 – Each Level 4 friend shares with 5 friends = 3,125 friends
After five levels of sharing, your content has reached 3,906 people including you and your five friends. Now take that one more level and you’ve touched 19,530 people. That’s how viral marketing works.
But what medium should you use to produce that can result? It depends. Where are the people you want to reach? Are they at StumbleUpon or YouTube? Try it there. How about social bookmarking sites like Digg? If that’s where your audience can be found then that’s where you need to submit your content.
The hardest thing about viral marketing is predicting how people will respond. Not everything that looks hot goes hot. But that doesn’t mean you shouldn’t try.
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