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Is ‘Viral’ Marketing Really Achievable?

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Many small business owners still wonder “just what is viral marketing?” It’s a good question. Isn’t it related to social media marketing?

Well, sort of. There is a difference.

Social media marketing is any marketing that utilizes social media as its primary distribution model. Viral marketing can often be accomplished through social media, but it doesn’t necessarily have to be in order to achieve its desired effects.

So what are those desired effects?

Viral marketing – the heart of it – is really about getting others to share your information with their friends through voluntary efforts. When you have that being done on a mass scale, your content is said to “viral.” That is, your viral marketing campaign is successful. The question, how do get that to happen?

There are various strategies for succeeding at viral marketing. First, your content has to be worthy of sharing. If it doesn’t interest readers then readers won’t share it with their friends. So the most important thing is to make your content super content. Then, you’ve got to get it front of the eyes of influential people. Find the most connected and influential people in any circle and get them to view your content. If they like it they will share it. After that, it’s a matter to giving your content a little nudge here and there. Successful viral marketing is achievable.

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