Understanding Viral Marketing
One of the most misunderstood Internet marketing strategies is viral marketing. The fact is, it’s not really an Internet marketing strategy. It’s been around a lot longer than the Internet. But the Internet does take it to the next level and make it more powerful.
Simply defined, viral marketing is any kind of marketing that gets other people talking about your brand and sharing with their friends on a large scale. That can be done online or off line.
Off line viral marketing usually begins with a customer experiencing a product or service. Then that customer goes out and tells a handful of other people – let’s say 10 – about the kind of service or quality experienced at your business. Some of those 10 people – let’s say half – go and check it out for themselves. Each of them likes it in turn. They go out and tell 10-12 of their friends each and a handful of them go into your store to experience the product or service. Repeat that 100 or 1,000 times and we have off line viral marketing.
The same phenomenon works online as well. The difference is that people are now more likely to talk about you to their online friends – in chat rooms, forums, on blogs, and through interaction on social networks.
Viral marketing is nothing new, but it sure is powerful.
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United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Québec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay
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