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5 Reasons Link Bait Might Be A Waste Of Your Time

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Everyone wants link bait. But link bait doesnโ€™t grow on trees. And itโ€™s not as easy to create as you might think.

Here are 5 reasons creating link bait might just be the biggest waste of your time.

  1. You think keywords arenโ€™t necessaryย โ€“ Content is searchable. Even link bait. You must think about how your website visitors are going to find your content before you decide to publish it. What will make them think your article is worth a link? If it isnโ€™t the keywords and it isnโ€™t the way your content is written, then what is it?
  2. Link bait isnโ€™t a magic carpet rideย โ€“ No link bait is ever just created and published without a plan. If youโ€™re too lazy to plan your content, how it will be written, what it will look like, what graphics will accompany it, etc., then thereโ€™s no use in creating it.
  3. You think it will promote itselfย โ€“ Even link bait needs to be promoted. Will you push it out with social media? Video marketing? Your blog? Will you share it with high profile bloggers in your niche? Include your promotional efforts in your plan for your link bait.
  4. You expect too much too fastย โ€“ You canโ€™t predict how many people will link to your content and when. You can write it, you can publish it, and you can promote it. The rest is up to everyone else. Focus on what you can control.
  5. You think quality doesnโ€™t countย โ€“ All link bait is based on quality. If you donโ€™t think thatโ€™s true, then you shouldnโ€™t be trying to create link bait. No one is going to link to content that doesnโ€™t provide value.

Link bait is more than just some fancy SEO trick. Itโ€™s a content strategy. Build your strategy on sound marketing principles, not crazy viral hype.

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Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
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