Are You Afraid To Appear In Your Own Promotional Videos?
Although video marketing has become a very successful marketing channel, there are still those who have serious doubts about its benefits. Cost is one factor that is used as an excuse, often because there is a perception that there is a need for professional voices or actors. Videos are not television commercials – yet, at least – although users expect a similar quality.
If you pay a visit to YouTube and view many of the videos on offer, you will be surprised at how few actually feature humans. When they do, it’s often only the hands. While many videos do include voices, viewers are not expecting professional actors – your own voice will normally be the best.
For many business owners, that is where the real hurdle lies. They are apprehensive about appearing, either in person or just in voice, in their own marketing videos. Most people are nervous about appearing on camera for the first time. There are many professionals who are nervous before appearing on camera, and they have done it for years. There are several things you can do to help yourself relax.
From a filming point of view, using the smallest camera and the smallest microphone possible can be a big help. If the camera and microphone are not obvious, then the person being filmed can totally relax. I recall a story that described how a professional crew were being frustrated by the nerves of their subject. Their solution was simple, they hid the camera and microphone, told their subject it was just another practice run through, then recorded their practice run. It was the best recording to come out of the filming session.
It’s hard to learn to relax, and it’s easy for others to say ‘forget the camera is there’. Really, if you are going to appear in your own promotional videos, that’s what you need to do – relax and act in a normal manner.
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