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Video Marketing And Google+

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Google+ has opened up a lot of new opportunities for online marketers. One of those opportunities is with video marketing. Through Google+, you can do four types of sharing:

  • Links
  • Photos
  • Videos
  • Long posts, like blog posts

Each of these Google+ forms has its own strengths. But with videos, you can add a whole new dimension to your Google+ experience as well as your total online marketing.

Since Google owns both Google+ and YouTube, sharing of videos is seamless through Google+. You can upload your videos to YouTube and share them via Google+. But thatโ€™s so obvious.

Another way to expand on your video marketing through Google+ is a bit more complex (and not so obvious).

Google+ has something called a Hangout. Itโ€™s a video conference that you can hold through the Google+ platform, and you can invite anyone you want to attend. You need a camcorder and a microphone. Google+ does the rest.

But what about that video? Glad you asked.

Promote your hangout, send out your invites, and deliver a keynote address on some topic that is important to you and your followers. While youโ€™re at it, record your hangout. If you use a camcorder that records and saves your presentation as you are making it, then you can have your video made as you are delivering your keynote. Then you can upload it to YouTube and save it back on Google+. Just a thought.

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