How To Find Your YouTube Talent
This is just what you’ve been looking for. Well, that is, if you are a small business video maker.
We all know how expensive video production can be. Especially if you have to find and pay for talent to be in your videos. And if you want professional grade videos – not those home made throw togethers that are popular in certain circles – then you should expect a somewhat big production budget.
But I think YouTube is about to change all of that, and for the better.
AdAge is reporting that YouTube will soon launch a marketplace where video producers can hook up with talent for their videos. This is a great idea and I’m surprised it’s taken so long to get there. But I like what Baljeet Singh, group project manager at YouTube, had to say about the talent on the world’s largest video sharing site.
“The creativity coming out of YouTube rivals that coming out of creative agencies any day of the week,” he added. “And we already know that their content performs really well on YouTube.”
In other words, if you are a small business making a video to promote your brand, why pay thousands of dollars to an ad agency to get you a celebrity spokesperson when you can be just as effective with a fraction of that cost by hiring direct from the marketplace a YouTube celebrity? There are thousands of people on YouTube now making six figures by producing their own video channels. One of them could be your short video on-screen talent saving you a bundle while you get a professional quality video that promotes your brand.
Sounds good, doesn’t it?
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