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It’s a Trap! The Big Bad Bookmarking Scam

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I have received many emails like this:

We’ll submit your website to 100 social bookmarking websites for just $35.  That’s right, 100 valuable, permanent one-way links on high PR authority websites for just $35!

Where do I start to pull this apart?  Perhaps the fact that one does not submit a “website” to social bookmarking websites.  One submits a URL that represents a specific piece of content.  This more than just technically misleading.  This is spamming.  Yes, you would be hiring a spammer.

Of the 100 social bookmarking websites, many are niche-specific.  As the founder of Zoomit Canada, I can tell you that I see every day websites submitted related to Castle Hill, Sydney and other places outside Canada.  Delete account.  Delete account.  Delete account.  It’s nice to pay for links that are deleted as quickly as they are submitted.

I see many of the same websites often submitted at Tipd and BizSugar.  Hesham at MMO Social Network sees many of the same websites submitted.  Delete account.  Delete account.  Delete account.

Or maybe I should point out that most social bookmarking websites give NoFollow links to every submission until they get promoted to the home page.  And let me assure you, 10 out of 10 of these guys do nothing to promote the submission.  They do hit-and-run submissions.  Your link will be buried under the pile of thousands of submissions that never see the light of day, and to add insult to injury, the link will often be NoFollow.

It might also be worth pointing out that it is not just your website that they submit to 100 social bookmarking website.  Every day, they submit several home pages…then run.  So the members and the admin would not take to kindly to these cheap submissions showing up.

Perhaps this would be a good moment to note a false advertising alert: at most social bookmarking websites, there is nothing “permanent” about such a link.  It lasts only as long as the submitting account lasts.  And spammer accounts don’t last all that long.  I should know, I delete several of them every day.  I know that Tamar at Tipd bans dozens of offenders every day, too.

By way of illustration, here is a flow chart of the process…

- Pay spammer to submit your “site” (generally your home page or product page, instead of your content)

- Many suckers pay the same spammer to submit their “sites”, too.

- Spammer submits lots of irrelevant business home pages and product pages, including many that are not even in the language of the social bookmarking site.

- Social bookmarking sites terminate the spammer’s account – again!

Your link… *POOF!* …disappears.

-So…what did you pay for again?

These spammers  don’t just submit to inconsequential websites either.  They promise to submit to Digg and Reddit and other major places where they can get your domain banned for you.  Ahhh, so that’s what you paid for.

You see, social bookmarking is not just bookmarking; it’s also social.  And $35 won’t buy you much social.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Québec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

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