Hire Developer ยป Social Media Optimization ยป Your Company Actually DOES Need a Facebook

Your Company Actually DOES Need a Facebook

Certified Professional Developer
Certification Developer

Having recently read an article titledย โ€œThink You Need a Company Facebook Page?ย  Think Againโ€by a co-worker of mine, I have to respectfully disagree with some of his bullet points.ย  I believe that a strong, well thought out, and well maintained page onย Facebook, Twitter, or any other social networking site can be an invaluable resource.

It doesnโ€™t matter if you are running a local dry cleaner, local bar, nation-wide restaurant chain, or a worldwide brand.ย ย When properly designed, implemented, and executed, having social networking for your business can increase customer loyalty and retention, which in turn can lead to higher new customer acquisition, as well as becoming much more efficient at recovering from a service or product failure.

In my coworkerโ€™s article, he mentions โ€œThey arenโ€™t there to buy things.โ€ย  This is very true โ€“ which is why you should not focus yourย Facebookย or Twitter account as a free way of a direct advertisement.ย  When people log into theirย social mediaย account, they want to see people, not products.ย  So this is your first lesson โ€“ย humanize your product or service.

Graco, a division of Newell-Rubbermaid, did an excellent job of humanizing their product.ย  Back in 2007 when they first decided to start aย social mediaย campaign, they had a female member of their marketing team start a Facebook page talking about parenthood.ย  Lo and behold, within a few months she and her husband were expecting a baby of their own.ย  Therefore she started posting and blogging about her own experiences, and developed a very loyal following from expecting and new mothers.

Well, what if you donโ€™t have a worldwide company like Graco?ย  As my co-worker pointed out, โ€œThe greatest quantity of Facebook patrons are under 35 years old โ€ฆ College studentโ€™s wonโ€™t have cash to buy your stuff!โ€ย ย Identify your target market and do not over post.ย  I remember there was a local restaurant up the road from Florida State University, where I attended for my bachelor degree, who did a WONDERFUL job of marketing to the college students.

The head bartender, John, headed up the Facebook page.ย  John became the face of the restaurant, and would almost every day put out a special for Facebook friends.ย  By making a very slight sacrifice off the top line, it greatly increased the bottom line due to selling complementary products, as well as higher quantity sales.ย  For comparison, there was another restaurant I followed on Facebook who let any bartender post on there: they posted too often, and it quickly got annoying and they were deleted off my page.

Letโ€™s look back at Graco and the following of new and expectant mothers.ย  They had tens of thousands of followers โ€“ and they did so because they followed my next rule โ€“ย Keep it relevant.ย  Many mothers would read her daily blog postings about pregnancy and motherhood, and follow her on Twitter and Facebook, where she would post recalls for baby-related products, new research findings, and general parenting tips.

She would also talk about new and upcoming products that Graco was offering, but never in a direct marketing sense.ย  She would talk about her own experience using it, and how much she liked it.ย  What they found out was these new mothers were taking her recommendations as one would take a friendโ€™s recommendation.ย  This helped with new customer acquisition, and greatly increased customer retention.

Another interesting development that came about was feedback and customer retention.ย  When mothers had a product fail on them, they would generally go to the Facebook, Twitter, or blog for this particular lady and complain about it โ€“ not to Graco themselves.

The lady then would immediately forward this over to the product development team, and they were able to take care of problems within hours or days, instead of weeks as it took before; this lead to an unbelievable increase in customer satisfaction.ย  Whatโ€™s the lesson here?ย Pay attention to your feedback on a daily basis (at minimum), and take all feedback seriously.ย John did a similar thing with his local restaurant, and the owner would quickly email back with a solution to the problem, thus retaining the customer.

So all in all, if you are willing to monitor and maintain your social media account, it can turn out to be the most efficient part of your marketing plan.ย  However, if it is not utilized properly, it can be the most detrimental to your companyโ€™s image.ย  So follow my advice โ€“ Humanize your product or service, Identify your target market (usually younger) and do not over post, Keep all posts relevant, pay attention to your feedback and take it all seriously, and you can develop your own thriving online presence.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, โ€œMagento is the eCommerce technology that is set to live for agesโ€, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online marketโ€™s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isnโ€™t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providersโ€™ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing โ€“ A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called โ€œthe year of innovative marketing strategiesโ€ and video marketing is one of such invention that was added to the inventionsโ€™ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
โ€œContentโ€- is not just a word, itโ€™s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores โ€“ simple, cost effective and oneโ€“stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive โ€“ Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In todayโ€™s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous yearโ€™s trends i.e. personalization, localization, etc. letโ€™s have a closer

Other Articles

Site search
Web Analytics