Hire Developer ยป Social Media Optimization ยป Social Media vs. Link Building

Social Media vs. Link Building

Certified Professional Developer
Certification Developer

The nature of media and advertising has been rapidly changing throughout the years. More and more people are connecting on the Internet and businesses are finding more and more ways to reach out to their target audiences. Research has shown that Internet log in time has increased by more than 121% in the last five years. Thatโ€™s 30% of people in all age groups choosing to spend time online rather in front of the television.

With the shift from traditional to new media, new advertising platforms are being developed to keep in sync with the digital age. Coming out of online advertising are two types of virtual marketing contenders:ย social mediaย and traditional link building. Itโ€™s up to you to decide which method works best.

What is Link Building?

Link building is like a popularity contest to determine the best websites on the internet. Link building consists of trying to gainย linksย from other sites that are directed to your own website. This increases the amount of direct traffic to your site, and increases your rankings in the search engines.

Thereโ€™s a whole sort of science to it, and there are tons of strategies when it comes to link building.

How does link building work?

Most digital advertising works in a way where there are hardly any fees to pay. Some sites might charge for you to advertise your link on their page but most do not. In fact, it is very similar to the old days of barter and trade. Your link on their site for their link on yours. This only works for related websites. It would be pretty off for you to have a link about ice cream on a car battery website.

What are the advantages of Link Building?

You increase traffic to your site. And these are quality visitors since they have been directed to your site for a clear purpose. They saw your link on a related website and clicked on it perhaps for reading, to make a purchase, or for later reference. On the other hand, if you have quality links on your page, your site will be considered as a valuable resource and a credible authority in the industry. It increases your sites visibility, public awareness and your search engine exposure. Coming out on top when certain keywords are typed in a search engine is a very important thing to a business online.

What is Social Media?

Social Media is a more personal form of internet advertising. It makes use of the current social networking sites such as Facebook, Twitter, YouTube and other blog platforms to create noise, forward a message and even stir up controversy. It is potentially more powerful than traditional link building. What you say or do may be recorded and uploaded in an instant and in a second be on different networking platforms.

How does Social Media Work?

Basically you try and get as many people to your site or page or wall. This can be done by creating a viral video which is a video that becomes so popular that it spreads like a virus online. If you are successful in creating one, you can get up to hundreds of millions of hits in just a few days. You can also create a buzz on your blog or Facebook page by constantly updating your status, sharing photos and communicating with your fans or clients.

What are the Advantages of Social Media?

One is the sheer number of hits you may get in a day depending on how clever your social media campaign is. Second is the speed in social media technology. You can literally make or break a deal with just the click of a mouse pad. If you are selling your products online, you can generate sales just by sending out a message to your social media followers. Your client base is the whole world and communication is never a problem.

On the flipside, remember that as with anything, there are dangers to watch out for. Especially on the web, itโ€™s best to keep your companyโ€™s reputation and name protected. However, despite any dangers you should enjoy using social media as a platform to launch your online business to greater heights.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, โ€œMagento is the eCommerce technology that is set to live for agesโ€, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online marketโ€™s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isnโ€™t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providersโ€™ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing โ€“ A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called โ€œthe year of innovative marketing strategiesโ€ and video marketing is one of such invention that was added to the inventionsโ€™ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
โ€œContentโ€- is not just a word, itโ€™s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores โ€“ simple, cost effective and oneโ€“stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive โ€“ Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In todayโ€™s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous yearโ€™s trends i.e. personalization, localization, etc. letโ€™s have a closer

Other Articles

Site search
Web Analytics