How to Destroy Your Online Reputation in 3 Days or Less
In my 15+ years in the SEO industry, I have never seen a small company destroy its brand as effectively or as quickly as Ocean Marketing and founder Paul Christoforo managed to do a few weeks ago. Over the course of three days we watched this little PR firm be absolutely demolished by the collective force of the Internet (you know it’s bad when they make a YouTube video), and I highly doubt it will ever be able to recover. Arguably one of the worst PR blunders we’ve seen in a long time, Ocean Marketing is the perfect case study for how to destroy your online reputation in a matter of days.
1. Abuse and insult your customers.
No matter how angry or upset a customer is, as a website owner you should never take it personally. When you’ve built a business from the ground up, it’s easy to take every negative comment as a personal attack and go on the defensive, but that only adds fuel to the fire. You never want to come off looking like the bad guy when dealing with angry customers. It’s very unlikely that your brand is strong enough to be called a “douchebag” by the Internet at large and keep on coming (unless you’re Charlie Sheen). Your customers are the lifeblood of your business, so why on Earth wouldn’t you treat them with respect at all times? Even if you’re dealing with a troll who is looking to cause trouble you can’t afford to get into a spitting match with them. Kill them with kindness and keep your head high.
2. Piss off a dedicated and vocal community.
Let Ocean Marketing’s recent public floggings serve as a warning—the Internet is made of people with voices, opinions and attitudes of their own. The beauty of social networking is that it allows people of common interests to connect with one another, even if they have never met in person. Our online “friends” can mean as much to us as our offline, flesh-and-blood connections. An attack on one member of a tight-knit community can rally the entire network to their defense and ultimately destroy your brand. What starts as a pebble can quickly morph into an avalanche, with your online reputation getting swept away in the process.
3. Steal content.
Never steal/borrow/copy content and claim it as your own. Sooner or later someone is going to notice and when they do your brand will be in a lot of hot water. Stealing content undermines the integrity of your brand, completely destroying both the search engine and consumer trust factors.
4. Send/share/post/reply before you think.
Nothing on the Internet is truly private, not even email communications. Every time you hit the send button that content is now out of your hands and has the potential to end up wall-papered across the Internet. Before you send that email, post that update or Tweet that response take 5 seconds and think about what you are about to send out into the wild world of the web. Every word in every piece of content can be used to either build up or destroy your brand and online reputation, so choose them carefully. Think about how your message might be interpreted by your audience (sarcasm doesn’t translate well) and how it will reflect on your brand.
United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Québec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay
Magento eCommerce News
What is this Magento platform all about? Is the sentence, “Magento is the eCommerce technology that is set to live for ages”, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online market’s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isn’t it great that to buy desired
With PSD to Magento conversion, web service providers’ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Marketing process holds high priority in business. This year is called “the year of innovative marketing strategies” and video marketing is one of such invention that was added to the inventions’ list. To impress a modern customer is not less than a strong challenge. It is the time your business
“Content”- is not just a word, it’s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Online stores – simple, cost effective and one–stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
In today’s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous year’s trends i.e. personalization, localization, etc. let’s have a closer