Google+: Is It Worth The Effort For Driving Traffic to Your Website?
You have just gotten used to Tweeting updates about your website, and Facebook has been a resource for years, but now Google has come out with Google Plus (G+ henceforth) and you are wondering if it is a useful property for future promotions.
The short answer is that every avenue is useful, but the cost versus time equation comes into play. There are a few ways of looking at the real meat of the problem, so let’s break it down as best as we can.
Every Avenue Is Useful
This piece of advice is worth saying more than once. If you are serious about wanting to drive traffic to your website, then it shouldn’t matter what the rate of promotion is, all avenues should be explored. You know the type of person that is sitting on the other side of that screen, and they are using all ends of social media, too.
The push of G+ at first has been like-minded individuals having conversations about things, over just sharing them. Being able to talk to your clients or viewers directly can give you a exceptional amount of insight into their needs and wants.
It’s Good To Be An Early Adopter
The internet moves fast. Faster than any metrics is really going to give you information on at times. In the last few months, people have been leaving Facebook. This doesn’t mean that the ship is dead, but it does mean that there is a slow movement away from their business practices. In the longterm, this means that people are going to have to find a new place to go.
G+ is most definitely one of the prospects, and is probably the number one option. By being there early and ready as people start to come in, you already will have a fanbase that is touting your brilliance. That makes it that much easier for people to find you when they show up later.
Functions & Features
Google makes it their job to be full of function. They want to be your all encompassing workstation, and they are well on their way. With G+ they are slowly integrating video chat, document sharing, shared graphical interaction, and tons of other potential ways that you can interact in a very personal way with your friends, fans, and clients. As G+ grows, they are only going to continue adding more integration to their other products. Every new way that sprouts up is a new way to introduce your content.
Whatever it is that your website provides to people, there is no reason to say no to a trend that has a bit of buzz about it. The worst you will lose is a little bit of your time, but even during that you might have made a few new fans or clients. Google has proven to be in the social media game for the long haul, and by investing your time into it, the return should become obvious. By giving your clients a new avenue to drive traffic to your website, your traffic can only increase. If your website is the product, social media is the billboard. Planting your message everywhere you can will always be the greatest form of advertising.
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