Hire Developer ยป Social Media Optimization ยป Did Google Plus Bring Anything New To SEO?

Did Google Plus Bring Anything New To SEO?

Certified Professional Developer
Certification Developer

Though it took some time, Google finally took the step to enter theย social mediaย arena with Google Plus. The platform is fairly intuitive to use and has had strong growth since its implementation. Organization through Circles provides an excellent way for the user to direct the correctย contentย to the appropriate audience. Of course, businesses and marketers want to know how Google Plus is impacting SEO.

*Matt Cutts, Principle Search Engineer, Speaks On Google Plus And SEO

โ€œWhen someone recommends something, thatโ€™s a pretty good indicator of quality. We are strongly looking at using this in our rankings.โ€

A quick comparison of the indexing method of Google to the Google Plus system will show many familiarities. Both systems operate off of the same premise- people are going to link to think that they find useful for themselves or their audience. Therefore, it is reasonable to conclude that more links means better quality.

*Implementation In SEO Tactics

Google Plus should not derail your SEO strategy because +1โ€™s do not actually affect your PageRank. A person that is signed into a Google account will see websites that their friends +1โ€™d interspersed through the results page. However, if a searcher signs out of Google Plus, the SERPs will provide results as though none of those pages had any +1โ€™s at all. The system does not know that it should be showing that relevant information to the searcher.

A webmaster that wants to make the most of this information should encourage their visitors to +1 the page if they like it. This will drastically increase exposure on relevant searches through those peoplesโ€™ contacts. Do not solely rely on it as it has no bearing on people that do not have a Google account.

Will this change in the future? As per Mattโ€™s statement, it seems that Google would like to move in that direction. A reasonable conclusion from a business whose focus is connecting people to the information they need.

*Pushing Back Against Black Hatters

Google fights a perpetual tug-of-war with people that utilize Black Hat techniques. Each update tends to push more of the borderline Grey activities out while working to stomp out unfair advantages through Black. The Panda update was no exception. Though people will look to find a way to exploit Google Plus and +1โ€™s for their benefit, the actual execution makes it difficult.

A person that gives a +1 to a website is essentially giving their nod to it. What good is it to have a bunch of bot accounts +1โ€™ing websites to show each other? The +1 does not have any affect on the actual PageRank of the website; only on how it is viewed. It adds a lot of weight to the personal interaction and recommendation of oneย contactย to another through Google Plus. How many people are going to have spam marketing accounts and bots as contacts? Not many.

*Exploitation And Adaptation

At present, there are very few sound Black Hat approaches to exploiting Google Plus or the +1 button. We should expect that with enough time, Black Hatters will find a way to try and game the system. The people that pursue their Google Plus presence and build organically will get passed over once Google drops the hammer. Each update provides more safeguards to ensure searchers are able to find quality information. There is no reason to expect this standard to change.

We want to hear what you think in the comments! Do you think Black Hatters will find a way to exploit the system for gain? Or is Google on the right track with essentially hemming in exposure to a more personal level with Google Plus?

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, โ€œMagento is the eCommerce technology that is set to live for agesโ€, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online marketโ€™s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isnโ€™t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providersโ€™ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing โ€“ A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called โ€œthe year of innovative marketing strategiesโ€ and video marketing is one of such invention that was added to the inventionsโ€™ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
โ€œContentโ€- is not just a word, itโ€™s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores โ€“ simple, cost effective and oneโ€“stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive โ€“ Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In todayโ€™s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous yearโ€™s trends i.e. personalization, localization, etc. letโ€™s have a closer

Other Articles

Site search
Technologies
Web Analytics