Hire Developer ยป Social Media Optimization ยป Shine Online: 5 Tips for Developing Your Online Brand

Shine Online: 5 Tips for Developing Your Online Brand

Certified Professional Developer
Certification Developer

Building a brand online can seem like a daunting task. With so manyย social mediaย sites and tools, it can be hard to know where to start. However, with careful planning, vision, and diligence, you can get your brand in tip top shape if you focus on a few key fundamentals. Check out these basic tips for developing your online presence and getting your name out there.

Identify Yourself

Before you begin โ€œbrandingโ€ yourself you first need to determine your identity, as a person and/or as a company. Ask yourself the question: Who am I? (And unless youโ€™re Jean Valjean, the answer shouldnโ€™t be 24601). What are your goals? What qualities, values, skills, and objectives make you who you are? What face do you want to project to the world?

Take time to really answer these questions. The answers will largely determine the direction of your brand and give life and dimension to your online presence. This identity will serve as the foundation for all your other branding efforts โ€“ so you want to make sure you get it right.


Once you have determined your identity, you can begin building your online presence accordingly.ย Social mediaย is a great place to start. Whether you are a savvy social media user or just starting out, you should have at least a few active accounts and platforms from which to communicate and engage with your audience. Facebook, Twitter, Pinterest, LinkedIn, andย blogsย are all excellent tools.

If you are new to social media, start by building up just two or three accounts. Learn how to use them and remember to be consistent. Keep in mind your vision and goals for your company as well as the specific objectives you have for each platform.

Different social media networks can do different things for you, so it is important that you choose and utilize them accordingly. For example, Facebook is a great place to update people on your latest events or product releases, and to give personalized messages to your followers. LinkedIn, on the other hand, is a professional networking site, which is better suited toward business oriented communications and updates. But in both cases, the main goal is to socialize and connect with others in your niche so you can begin building out your brand.

Engage with People

As you develop your social networks, remember the ultimate goal: connecting with people. Use the Internet to engage with your audience. Build a following on Facebook or Twitter and engage with those users.

Respond directly to comments and tailor your platforms) to your audience. People like people. Give your name and your company a human face by engaging with others personally. The more you connect with people on a personal level, the easier it will be to build your brand and expand online.

Be Consistent

Consistency is key to establishing and maintaining a strong online presence. Even if you have ten different online platforms from which to communicate, if you arenโ€™t regularly active on them,, you will not be able to gain any traction for your brand. Posting to your blog, website, and social media networks frequently will establish your online presence and authority like nothing else.

To help you accomplish what may seem to be an overwhelming task, tools such as Buffer and Post Planner can automate your posts in advance, and can be used across multiple platforms). That way you donโ€™t have to worry about coming up with updates and articles every day. Instead, you can simply schedule a queue of statuses to be automatically updated at certain times.

Once you have gathered a sizable following, you can also track when your audience is most active on those sites. Then you can tailor your posts to update during high-traffic periods in the day when your statuses are most likely to be seen (and shared).

Always keep in mind your original vision and identity. Make sure your voice is consistent across all platforms. Even though you should tailor the tone for the particular site you are using (e.g. Twitter vs. LinkedIn), your overall identity should be easily recognized and distinguishable from others.

Get Real

Finally, be real with people. People notice when you are not being authentic or genuine โ€“ and I promise, they donโ€™t like it. So remember not to get too caught up in your own โ€œbrandingโ€ mission to forget the whole point of the project: to connect with others.

Donโ€™t be afraid to have an opinion, throw out a little controversy, or take some risks. You certainly want to avoid offending or alienating your audience, but it doesnโ€™t hurt to share your opinion and get a dialogue going. The more genuine you are, the more people will trust and respect you (and your brand) โ€“ even if they may not agree with everything you say. In the end, this authenticity will show through in the ways you interact with your customers and audience online, and build a loyal following behind your name.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, โ€œMagento is the eCommerce technology that is set to live for agesโ€, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online marketโ€™s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isnโ€™t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providersโ€™ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing โ€“ A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called โ€œthe year of innovative marketing strategiesโ€ and video marketing is one of such invention that was added to the inventionsโ€™ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
โ€œContentโ€- is not just a word, itโ€™s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores โ€“ simple, cost effective and oneโ€“stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive โ€“ Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In todayโ€™s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous yearโ€™s trends i.e. personalization, localization, etc. letโ€™s have a closer

Other Articles

Site search
Web Analytics