Hire Developer ยป Social Media Optimization ยป SMO Is More Than A Social Connection
SMO Is More Than A Social Connection
Social media optimization, or SMO, is about more than connecting with others on a social level. Sure, thatโs important, but it isnโt the whole story. What SMO is really all about is getting the attention of people you would like to do business with. Strategy is very important.
At the heart of every effective social media campaign is an honest portrayal of who you are and what you have to offer potential prospects. Remember, you are engaged in โpullโ marketing, not โpushโ marketing. That is, you are are drawing people toward you, not pushing your product on them. Television is push, social media is pull.
Pull marketing is much more subtle that push marketing. Therefore, social media optimization is about subtlety. The idea is to capture peopleโs attention. How do you do that? Here are a few tips that might help you:
- Speak their languageย โ If youโre talking to teenagers, use colloquial lingo that theyโll understand. If speaking to professionals then try using their business talk. Be sure to speak the language of your prospects.
- Find out what they wantย โ Donโt just jump out and start selling people stuff. Find out what your target audience is interested in. Offer them that.
- Show up at the right placeย โ Nothing is as ineffective as marketing through the wrong channel. If your prospective client is more likely to be at LinkedIn then you should be there; if they are more likely to be at Facebook then you should be there.
- Yes, SEO still worksย โ Just because itโs social media doesnโt mean that SEO wonโt work. Social sites are websites. All the same SEO rules apply. They may require a little different implementation, but SMO and SEO do go together.
- Get your prospectโs attentionย โ In social media you have to lay it on the table. You canโt just hint at something and expect every reader to get it. Make a big splash, but do it appropriately. You are vying against a lot of competition so make sure you attract the attention you deserve.
Social media optimization is about connecting. Do it appropriately, but connect with the right audience at the right place at the right time. Thatโs true SMO.
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