Hire Developer ยป Social Media Optimization ยป 17 Rules Of Social Media Optimization

17 Rules Of Social Media Optimization

Certified Professional Developer
Certification Developer

Social Media Optimization (SMO) is a phrase that was coined by search pioneer Rohit Bhargava in 2006. Since then the term has grown and expanded and millions of people are now practicing this science (art?) every day. Many practitioners, I presume, may not even know where the term came from.

Rohit originally introducedย 5 rules of social media optimization. Then someone added a 6th and 7th. Someone else came along and added rules 8 through 11. Another pioneer amended the list to include rules 12 and 13. Then there were rules 14, 15 and 16. Rohit rounded it out to include the 17th rule. And, of course, there have been many translations into languages other than English.

The purpose of this blog post is two-fold:

  1. To recognize the SMO pioneers who introduced and expanded this ever-evolving area of Internet marketing;
  2. To list all 17 rules in one place for easy reference.

With that in mind, here is the list of 17 rules of social media optimization and recognition of the person who introduced each rule to the growing conversation.

17 Rules Of Social Media Optimization

  1. Increase Your Linkabilityย โ€“ In a sense, SMO is SEO. If you do it right then your content will be more linkable. Any inbound links you gain will increase your SEO advantage. (Rohit Bhargava)
  2. Make Tagging And Bookmarking Easyย โ€“ This rule is so commonplace that many people do it without knowing theyโ€™re practicing SMO. (Rohit Bhargava)
  3. Reward Inbound Linksย โ€“ People who link to you are helping you out. Itโ€™s only right that you should reward them for their kindness. (Rohit Bhargava)
  4. Help Your Content Travelย โ€“ Put it out there and watch it fly. (Rohit Bhargava)
  5. Encourage The Mashupย โ€“ This one has been a bit controversial as there are still companies online who are stuck in the traditional mode of thinking about content ownership and copyright infringement. While those are legitimate concerns, a reasonable letting go of your content to allow it to evolve into something more powerful and with SEO and SMO benefits attached is a good thing. Donโ€™t fight it. (Rohit Bhargava)
  6. Be A User Resource Even If It Doesnโ€™t Help Youย โ€“ Providing unselfish value has a way of coming back to reward you. Itโ€™s the old โ€œwhat goes around, comes around ruleโ€. Or call it karma, if you wish. Either way, become a resource for others without regard to how it benefits you and youโ€™ll see the benefits come back manifold. (Jeremiah Owyang)
  7. Reward Helpful And Valuable Usersย โ€“ If your site visitors take the time to interact with you and leave valuable comments and boost the community then show your appreciation by giving rewards. A simple โ€œthank youโ€ is often enough. (Jeremiah Owyang)
  8. Participateย โ€“ Social media is not just about producing your own content. Interact with other peopleโ€™s content as well. Be a contributor across multiple websites. (Cameron Olthuis)
  9. Know How To Target Your Audienceย โ€“ Instead of just throwing paint on the wall and seeing what sticks, interact with your audience in their hangouts. Otherwise, youโ€™re wasting your own time. (Cameron Olthuis)
  10. Create Contentย โ€“ It may seem like a no-brainer, but if you donโ€™t create then you canโ€™t optimize. Social media is as much about creating content as it is about distributing it and it is just as much about creating content as SEO is. (Cameron Olthuis)
  11. Be Realย โ€“ You can put on an act for only so long and when you are discovered your reputation is shot. Be genuine, be real. (Cameron Olthuis)
  12. Be Humbleย โ€“ Be respectful of others and donโ€™t get a bighead. No one likes a self-congratulatory know it all. (Loren Baker)
  13. Try New Thingsย โ€“ Just because there are rules doesnโ€™t mean they should always be followed with no innovation. The rules are always changing anyway so embrace the change and try something new. (Loren Baker)
  14. Develop A Strategyย โ€“ Donโ€™t just wing it. Have a plan and stick to it. (Lee Odden)
  15. Choose Your SMO Tactics Wiselyย โ€“ Just because someone else is doing it doesnโ€™t mean you should too. Not every tactic will work for every business. Analyze your strategy and choose the tactics that show the most promise for reaching your target audience. (Lee Odden)
  16. Make SMO A Part Of Your Every Day Processย โ€“ Add it to your list of things to do each day. Make it a part of your best practices. (Lee Odden)
  17. Donโ€™t Be Afraid To Let Go Of The Messageย โ€“ Back toย Rohit Bhargava. If you have a great idea, let others own it. Let it go and develop on its own, just like Rohit Bhargava did with Social Media Optimization.

I hope these 17 rules of social media optimization are helpful to you. Social media is about three things really: 1) Creating Content, 2) Sharing Content, and 3) Distributing Content. Itโ€™s all about the content and what you can do with it.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, โ€œMagento is the eCommerce technology that is set to live for agesโ€, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online marketโ€™s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isnโ€™t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providersโ€™ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing โ€“ A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called โ€œthe year of innovative marketing strategiesโ€ and video marketing is one of such invention that was added to the inventionsโ€™ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
โ€œContentโ€- is not just a word, itโ€™s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores โ€“ simple, cost effective and oneโ€“stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive โ€“ Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In todayโ€™s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous yearโ€™s trends i.e. personalization, localization, etc. letโ€™s have a closer

Other Articles

Site search
Technologies
Web Analytics