Do You Link To Your Social Media Profiles? You Should.
There are more than one practical reason to link to your own social media profiles. For one thing, if you link to your social media profiles then you stand a better chance of getting more followers, fans and connections. After all, if people don’t know you’re out there then they can’t follow you, right?
But that’s obvious. How about the not so obvious?
Well, linking to your social media profiles can actually help your SEO. I’m not talking about linking to those profiles from your main website or blog, though it wouldn’t hurt you to do that too. I’m talking about linking to your social media profiles from everywhere else.
Like where, exactly?
You write articles, don’t you? Every time your article is published your bio links will be published along with them. If you have an article that is picked up by 100 publishers then that’s 100 links. Include a link to your main website and also one to your social media profiles. Those links count to rank your social media profiles and then you have residual link juice that flows from them – based on their PageRank and popularity – back to your main site (assuming you’ve linked from your profiles to your main site, which you should do).
Here’s a sample bio:
(Your name) is the owner/CEO of (name of your company, linked to your site). He is the author of “(your book’s name)” and can be found at (your Twitter address, linked), (your Facebook address, linked) and (your LinkedIn address, linked).
Simple, right? Yes, it really is. But you’d be surprised at how many business owners online aren’t doing it.
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