Is There A Magic Social Media Magnet?
Gaining followers that stick around on social media sites can be difficult. Have you ever wondered why some sites seem to attract thousands of followers even though their quality doesn’t ‘stand out’ from the rest? Matt McGee reports on what could be the magic magnet on these sites.
Our society has been based in part on coupons, freebies, special deals and discounts so it’s only natural that this philosophy has followed consumers onto the Internet. It may not be magic, but the magnet that draws in users to many sites is still that philosophy – “what advantage is there to me?” McGee puts it very succinctly:
the primary reason consumers follow companies/brands on Twitter, or like them on Facebook
, is because we’re all looking to save a buck.
A report published by ExactTarget shows that consumers are very conscious of this ‘saving’ mentality. Check the following statistics on why people liked businesses or brands on Facebook:
- 40% want to receive discounts and special promotions
- 36% want a freebie
- 33% want updates on future products
- 30% want updates on upcoming sales
- 25% want access to exclusive content
Those figures make the situation pretty clear. Offer visitors something they may miss out by not following you and temptation is often too hard to resist. In many cases, although the user may not want your product today, they will follow you ‘just in case’. The logic behind their decision is not always important – what is important is that you now have them following you. From there, it’s up to your social media marketing
prowess to convert them.
If you want to increase your lists on any of the social media sites, offer them something special – it may not be a magic formula, but it does seem to work like a magnet. And there’s a special flow on effect – people will often share what they feel is special to their friends – perhaps it is a magic formula!
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