Should Social Media Votes Influence Your Marketing Strategy

Social media marketing covers a wide range of activities. One of those activities is the marketing of your content from your blog or website.  Many blogs now use plugins that automatically Tweet your latest post to Twitter. You can also list your posts on Facebook for all of your friends to see. Consider the following scenario.

Over a period of time you notice that content related to a particular subject, let’s call it subject A, gains a lot of attention, discussion and Retweets. In comparison, everything else gains little or no attention at all. On Facebook, you notice the opposite – subject B gets a lot of attention and tends to draw the majority of ‘likes’. Subject A goes without notice.

Can that information help your marketing strategies? I believe it can in two completely different ways. In the first instance, it’s a waste of time and effort making offers for subject B through Twitter. Likewise, it is a waste of time making offers for subject A through Facebook. If you concentrate your promotional efforts where you are gaining the most reactions, you are more likely to attract traffic and sales.

The second area that this data can help you in is future marketing. If you know that subject A is not gaining any notice on Facebook, you have to ask yourself why. Are the demographics wrong? Is your marketing approach wrong? Or is the subject poorly presented? By analyzing these results, you may be able to present your material in a manner that is more acceptable, and that may draw a larger response.

You can gain a real insight into want people are interested in simply by looking at how many times your content gains a reaction in any social media site. The next time you look at the number of Retweets or Likes, ask yourself why – the results may surprise you.