Improve Your Signal-To-Noise Ratio
In social media terms, your signal-to-noise ratio is the amount of valuable content that you provide versus how much idle chatter you engage in. Is your noise level too high? If so, then you can increase your social reputation by lowering the noise and improving your signal-to-noise ratio.
The question for anyone interested in improving their signal-to-noise ratio is, How? How do you go about this?
It might seem like a no-brainer, but there are two ways to improve your signal-to-noise ratio. You can increase the amount of social media content you produce focusing on value; or you can focus your efforts instead on reducing the noise. But to do either, you must first be able to measure your signal to noise. How do you do that?
Panorama has a list of 100 social media monitoring tools, but most of them have to do with measuring what other people are saying about you. What you need is some measure of what you are saying through social media and how much of it is valuable. This will tell you whether your signal-to-noise ratio is high or low.
Klout is one social media monitoring service that measures your influence across Twitter, Facebook, and LinkedIn, the three largest social networks. But it does have its limitations. The first limitation is that your influence is measured on the basis of your interaction with your friends on those networks, but if your friends aren’t using Klout, then it won’t be accurate. You can invite your friends to join the service, which is free, and I recommend that you do.
But to truly measure your signal-to-noise ratio, look at how much influence you have on the social networks and compare it to the number of your followers who interact with you. Do you have 1,000 Twitter followers with only 15 of them who retweet your messages or respond to them? If so, it could be because the bulk of your followers don’t see value in your messages. What can you do to change that?
However you measure your signal-to-noise ratio, the important thing is that you increase your signal and decrease the noise. Are you doing that? How?
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