Do You Shun Social Media?
When it comes to using online marketing tools, it seems that small business owners still haven’t put a lot of value on social media. That’s interesting because those same small business owners do put a lot of value on word of mouth advertising. They say it’s important.
The reason I find this puzzling is because social media is the new word of mouth. But I understand how some people might not see that.
If you consider that Facebook is the most trafficked website online and that it’s the new social club (without the drinks), then you might get a glimpse into why it might be useful to do some business networking through there. But don’t just take my word for it. Ask the people who are using it.
Then there’s LinkedIn. People asking questions and answering them. Introducing each other to connections. That sort of thing.
A lot of referrals take place through social media. Twitter. Facebook. LinkedIn. Google+. Even Quora. But if you talk to small business owners, you wouldn’t know it.
I’d recommend picking a social media website – any one will do – spend 15 minutes a day for two months just figuring it out, meeting new people, interacting in small ways, and see where it leads you. What would it hurt?
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