Are You Discussing Or Dictating?
Media today is not what it used to be. For most people, media is a conversation. John Battelle says it’s not TV.
As Seth Godin has been known to say, “Markets are conversations.” Are you discussing, or dictating?
With the rise of social media, websites like Facebook, Twitter, and Google+, marketers now have to get good at holding conversations. Your audience expects a dialogue. Are you providing it?
I like John Battelle’s distinction between dependent media and independent media. He places sites like Facebook, Twitter, and Google+ in the “dependent” category because bloggers and members of a market niche depend on them for delivering their messages. And receiving those of others. “Independent” media consists of blogs, niche communities, and other websites owned by individual bloggers and website owners.
If you are still dictating your message to your audience, then you are likely alienating them. This is the age of conversations. Join them or start them, but don’t shun them.
Savvy marketers in 2012 use their blogs as launching pads for conversations. They then invite their audience to engage and join that conversation where it is happening. Sales take place only after the marketer has built up trust. You earn that trust by respecting your audience.
Today’s media is social media. You aren’t on TV any more.
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