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Twitterโ€™s Trickle Down Policy

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On February 1st, youโ€™ll be able to buy yourself a Twitter brand page โ€“ย if you have $25,000. I donโ€™t know about you, but that price seems a little steep to me.

Twitter had originally accepted a minimum of $2 million from 20 large companies on the scale of Coca-Cola and Disney for the privilege of being the first companies to have brand pages on the microblogging platform. The pages look quite nice.

The big question is, when will the rest of us gain access to Twitter brand pages and how much will it cost us?

Itโ€™s obvious that Twitter is using this opportunity as a way to raise operating funds. But the problem, as I see it, is that the companies spending the most amount of money and getting in earlier will have an advantage over companies with smaller pocketbooks. Theyโ€™ll effectively be the Twitter users that set the policy for the rest of us. They could use Twitter to shut the door on their competition, and may already have.

Has Twitter sold out to the highest bidder? Has it become a haven for big brands? Will it go by the way of eBay and alienate its smaller, less wealthy users?

Only time will tell or provide any answers to these questions. Meanwhile, if youโ€™ve got $25,000 in your pocket, then you can buy yourself a Twitter brand page. Someday, you might be allowed to establish a Twitter brand page for your company for a monthly or yearly fee. Average that over a lifetime and you could very well spend $25,000, or more, for the privilege of tweeting 140 characters at a time.

Letโ€™s hope that Twitter doesnโ€™t become the social media website of the rich, for the rich, and by the rich.

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