Why Sharing Is Better Than Selling
Selling isn’t bad. Without salesmen, there might not be any marketing going on, or certainly not any buying. But there is a time and a place for every purpose. Facebook is a place for sharing. Not selling.
There are plenty of reasons why you should spend all of your time trying to sell on Facebook, but there’s really just one overriding reason. It’s still considered personal space.
If you’re old enough, you’ll remember those pesky door-to-door salesmen. They showed up at your home to try and sell you a vacuum cleaner. Right when you were busy doing something far more important. Fast forward a few years and telemarketers were the ones who called – just as your family sat down to dinner.
The truth is, many of those salesmen were successful as selling – door-to-door and over the phone. But they sure annoyed a lot of people doing it.
If you spend all your time trying to sell on Facebook, you’ll end up annoying your potential customers. And unlike door-to-door salesmen and telemarketers, you could end up getting kicked off of Facebook. Get enough reports that you are harassing people with marketing messages and you’ll have your account discontinued.
A better way to approach Facebook is to share your expertise with people in a non-threatening way. Make your Facebook messages about things other than yourself.
If you can downplay the hard sell and just interact with your friends and fans to earn their trust, they’ll eventually see you as a viable merchant to buy from. But you’ve got to be patient, not pushy.
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