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Color Matters On Pinterest

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If you use Pinterest, you probably want to know what kind of images get repinned the most.ย This articlediscusses that.

In summary, images that get repinned the most at Pinterest include:

  • Reddish-orange images.ย In fact, they are repinned twice as often as blue images.
  • Multiple dominant colors.ย Images with multiple dominant colors get repinned 3.25 times more often than single dominant color images.
  • Medium light images.ย These images are repinned 20 times more than very dark images. I have no doubt. A quick look at the two images on display should tell you why.
  • Vertical images.ย Hereโ€™s an interesting one not related to color. Vertical images between a 2.3 and 4.5 ratio get repinned 60% more than very tall images.
  • Images without background.ย Images with less than 10% background get repinned 2-4 times more than images with more than 40% background.
  • Brand images without faces.ย This one is the most surprising statistic of all: Brand images without faces are repinned 23% more often than images with faces. How often have you heard that faces in photos is a good thing? Evidently, not on Pinterest.

If youโ€™re going to use a social media site โ€“ย anyย social media site โ€“ then it helps to understand what works and what doesnโ€™t work there. This article should give you some insight into what Pinterest users like.

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