4 Insights About Millennials and Twitter
Twitter just issued another report on the way key US audiences connect on the platform. This segment, Four insights about millennials on Twitter, looks at weekly users who are 18 to 34 years old. It is always interesting to see how social media changes the way relationships work–and relationships between business & customer are included in the mindset of most millennials. The fuzzy line between social and business interactions generally is located at the point of money exchange, so tweets that don’t feel like ads can encourage connection without crossing that line. Twitter’s insights each include a tip for applying that information in your business.
Millennials Check Twitter To Stay In The Loop
The majority (80%) of millennial users use a mobile device to check Twitter and keep track of celebrities, friends, and fads. 81% check once a day at least, and 15% check more than ten times a day. 60% will tweet at least one time during the day to join a conversation.
It’s suggested that businesses tweet at least once a day with information that engages the user, and experimenting with formats like a GIF, for instance, can boost interest in the topic.
Millennials Use Twitter To Have Fun
60% are “more entertained” by Twitter, with nearly half (47%) equating it to “laughing” or “a cure for boredom.” This really shows up in the fact that 82% will share a tweet if they think it is funny.
The need to know your audience is really important when it comes to humor. Funny tweets are good, but offensive tweets are like time bombs. The line between funny and offensive is easily crossed if you don’t recognize the difference.
Millennials Think Twitter Makes Live Events Better
Most millennials will tweet during an event to be part of a running commentary on the experience. 71% think it makes it more fun, 70% enjoy reading tweets while watching an event on TV, and 67% would follow and contribute to a hashtag created for that event.
Businesses should utilize this ready-made engagement potential by having a trusted representative covering their handle during the event, tweeting and responding to tweets in real time. It’s a good idea to keep track of upcoming live events that your customers will be tweeting about and join in.
Millennials Want Twitter To Tell Their Own Story
Over half of millennials (56%) want to use Twitter to document what is going on in their lives in real time. Most will tweet random thoughts (67%), but 57% tweet about fun activities. 53% share about current events, 46% pass on jokes or funny stuff, and 42% use Twitter to share photos.
If you can figure out how to combine your brand with a way to personalize a tweet, you stand a good chance of getting a millennial to take the opportunity to share.
United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Québec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay
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