Hire Developer ยป Social Media Optimization ยป 4 Insights About Millennials and Twitter

4 Insights About Millennials and Twitter

Certified Professional Developer
Certification Developer

Twitter just issued another report on the way key US audiences connect on the platform. This segment,ย Four insights about millennials on Twitter, looks at weekly users who are 18 to 34 years old. It is always interesting to see how social media changes the way relationships workโ€“and relationships between business & customer are included in the mindset of most millennials. The fuzzy line between social and business interactions generally is located at the point of money exchange, so tweets that donโ€™t feel like ads can encourage connection without crossing that line. Twitterโ€™s insights each include a tip for applying that information in your business.

Millennials Check Twitter To Stay In The Loop

The majority (80%) of millennial users use a mobile device to check Twitter and keep track of celebrities, friends, and fads. 81% check once a day at least, and 15% check more than ten times a day. 60% will tweet at least one time during the day to join a conversation.

Itโ€™s suggested that businesses tweet at least once a day with information that engages the user, and experimenting with formats like a GIF, for instance, can boost interest in the topic.

Millennials Use Twitter To Have Fun

60% are โ€œmore entertainedโ€ by Twitter, with nearly half (47%) equating it to โ€œlaughingโ€ or โ€œa cure for boredom.โ€ This really shows up in the fact that 82% will share a tweet if they think it is funny.

The need to know your audience is really important when it comes to humor. Funny tweets are good, but offensive tweets are like time bombs. The line between funny and offensive is easily crossed if you donโ€™t recognize the difference.

Millennials Think Twitter Makes Live Events Better

Most millennials will tweet during an event to be part of a running commentary on the experience. 71% think it makes it more fun, 70% enjoy reading tweets while watching an event on TV, and 67% would follow and contribute to a hashtag created for that event.

Businesses should utilize this ready-made engagement potential by having a trusted representative covering their handle during the event, tweeting and responding to tweets in real time. Itโ€™s a good idea to keep track of upcoming live events that your customers will be tweeting about and join in.

Millennials Want Twitter To Tell Their Own Story

Over half of millennials (56%) want to use Twitter to document what is going on in their lives in real time. Most will tweet random thoughts (67%), but 57% tweet about fun activities. 53% share about current events, 46% pass on jokes or funny stuff, and 42% use Twitter to share photos.

If you can figure out how to combine your brand with a way to personalize a tweet, you stand a good chance of getting a millennial to take the opportunity to share.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, โ€œMagento is the eCommerce technology that is set to live for agesโ€, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online marketโ€™s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isnโ€™t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providersโ€™ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing โ€“ A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called โ€œthe year of innovative marketing strategiesโ€ and video marketing is one of such invention that was added to the inventionsโ€™ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
โ€œContentโ€- is not just a word, itโ€™s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores โ€“ simple, cost effective and oneโ€“stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive โ€“ Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In todayโ€™s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous yearโ€™s trends i.e. personalization, localization, etc. letโ€™s have a closer

Other Articles

Site search
Technologies
Web Analytics