Maintaining Social Media Profiles
While Social Media Optimization may take a backseat to Search Engine Optimization, it requires an equal level of persistance to achieve your desired results. Just like SEO, SMO is an ongoing process, one which will not show immediate results. One of the biggest misconceptions concerning both SEO and SMO is that there is a definitive goal in mind. Sure, we aim to raise page ranks, and we certainly work towards getting sites to the top of search results for their niche and corresponsing keywords, but it doesn’t end when those goals are achieved, it must continue to be successful. Here’s why:
- Web crawlers gather a lot of information. This includes times, dates, and other facts about your site that are relevant to your sites statistics, not just inlinks and on-site content.
- Dates apply to rankings. The longer your site goes without new links pointing towards your site, the less relevant your site becomes to the current date and time.
- Rank is measured not just by the volume of links. A bunch of links from a few of the same sites will not do much good, as this points to only a few sites that consider your site relevant. Continually getting links means a greater chance of getting more links from a greater number of different sites.
Now, how does this apply to your Social Media profiles? Optimizing these profiles is the same process as optimizing your site, with one catch: You are optimizing more than one site.
I find that often times, clients of our Internet Marketing Firm are generally less interested in SMO than they are in SEO because it seems like a waste of time and money to them, but consider this: Inlinks from higher ranking sites will do more for your site than inlinks from lower ranking sites, correct? Therefore, properly maintaining and linking to a Social Media profile that links to your page, which raises it’s own page rank is helping your site by raising it’s page rank!
For more information on improving your website rank and importance, or for any other Internet Marketing inqueries, please don’t hesitate to contact one of us from Kuliev Consulting.
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