SEO Client Relationships And How They Contribute To The Success Of A Campaign
Too often, it seems that SEO’s and those interested in hiring them alike get caught up with the numbers and the costs. It is true, Search Engine Optimization is a business, but this doesn’t mean that it must be approached with the utmost hesitation to engage in personal relationships. A lot of times, the interaction between a firm and a client will be the difference between success and failure, so it would only make sense that we should all consider these relationships to be as valuable as all the analytics in the world.
The first step to a healthy manager-client relationship is trust. It makes me a bit angry every time I see an SEO website with empty promises and bad practices they are sold with bells and whistles. It doesn’t help that much of the on-site copy for firms are not always an indication. Every firm should be proud of their services and know what they are capable of, so while an experienced firm will present their methods in a way that makes sense to the potential client and put forth a legitimate sales-pitch, the firm that potential clients should avoid are capable of writing the same sort of copy. This is why it is crucial to talk with a firm, ask questions, and be honest. There are people you’ll meet that are up front regardless of how feelings are affected, and as much as the initial reaction to such people may force us to dislike them, once we can see that they are upfront for the benefit of the other person, we have to admire them. This is how a firm should be with their clients. It’s important to know how to optimize a site, and it’s important to have the tools and knowledge to collect the necessary data in order to do so, but even more important is setting up a relationship with the client in which they are free to ask questions, express concerns, and are confident that the firm is doing everything it can to maximize their ROI.
Once a client can trust their SEO firm, the lines of communication must be strong and clear. Along with that trust comes the ability to continually interact under the same circumstances. It does no good to the firm or the client to sell an idea and then take the campaign in a direction that makes the client nervous or uncomfortable. Sure, a lot of this concern could be based on performance but even when a campaign is doing well, if the communication is not there, the client will have cause for concern. Every client should find a firm with which they can get in touch with easily and feel comfortable discussing their relationship, as well as the progress of the campaign itself. Healthy communication is just as important as a well optimized site.
Another aspect of any relationship is each member’s desire to see the other succeed. A firm should always rejoice in the success of their clients and personally deal with failures. While none of us would like to admit that some campaigns just don’t work out, there will be times when failure will occur, and even though the campaign is coming to an end, the relationship shouldn’t. Many times, the reason an SEO effort doesn’t succeed is due to poor timing. Many campaigns have a window of opportunity that might be missed at no fault of the client or the firm. SEO is part science and part experiment. The secrets of the Internet Universe are unobtainable to everyone, and no firm is an exception to that rule.
So firms, your clients’ websites are your own, and their succeess is yours! Clients, your firm wants you to succeed, and we know that you want us to succeed because that means that you are succeeding! The relationship between a firm and a client is a very important one, and it should never be overlooked.
For those interested in a relationship with an Internet marketing firm like Kuliev Consulting, please, don’t be shy.
United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Québec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay
Magento eCommerce News
What is this Magento platform all about? Is the sentence, “Magento is the eCommerce technology that is set to live for ages”, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online market’s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isn’t it great that to buy desired
With PSD to Magento conversion, web service providers’ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Marketing process holds high priority in business. This year is called “the year of innovative marketing strategies” and video marketing is one of such invention that was added to the inventions’ list. To impress a modern customer is not less than a strong challenge. It is the time your business
“Content”- is not just a word, it’s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Online stores – simple, cost effective and one–stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
In today’s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous year’s trends i.e. personalization, localization, etc. let’s have a closer