Hire Developer » Search Engine Optimization » Pro Tips: SEO Outreach

Pro Tips: SEO Outreach

Certified Professional Developer
Certification Developer

In a post-panda spammy-link-squashing world, conducting proper SEO outreach is critical to long-term online marketing success.  Unfortunately, there are many techniques that can work in the short term but are bound to doom your rankings and credibility in the long run.  Finding that perfect balance of efficiency and relevancy can be a tough battle with SEO outreach, but with the right hustle and attitude it can be done with great results.  Here are some pro tips from start to finish for effective outreach.

Prospecting warm leads

Outreach can be a long process that takes weeks or months to pay off.  For this reason, it is essential that you find leads that are as warm as possible to ensure that you have the highest chances for success and conversion.  Here are some ways that you can find warm leads for your niche to reach out to.

Building relationships

Building relationships is what outreach ultimately boils down to.  Landing the right strategic connections online can pay off many times over down the road.  Consider many strategic partnerships that exist offline between businesses as a good example for the type of online prospects to target.  For example, you can go from town to town and see strip malls that have generally the same anchor stores and supporting stores.  You might find movie theatres with restaurants and ice cream shops because they are complimentary services.  Look for these types of relationships online.

The best part about this is that as your partners grow, you grow as well.  Getting a quality placement on a website that is growing in popularity will give you great benefits from the beginning, but will grow over time as Google gives more value to links on popular sites with high traffic and many backlinks.


There are dozens of nifty ways to use twitter to find strategic partners, link prospects, guest blogging opportunities, potential customers, key influencers, and much more.  Many great posts have been written consolidating these twitter tools and explaining how to use them effectively.  Make sure that you take advantage of these and participate in the community to build credibility for when you approach your prospects.

Google Plus

Twitter and Google are two of the most common sources used to find information about people on the web.  Google Plus is another great resource because it has a unique searching function that combines traditional search with social.  Especially if you are in a creative or marketing related niche, there are tons of tech people that use Google plus to share posts, images, video, and other content.  The image search is especially powerful on Goolge plus.

Blog commenting

Blog commenting gets a bad rap sometimes because of its spammy application by black hat SEOs trying to manipulate search rankings.  However, genuine and value-adding blog comments can be a great way to reach out to potential prospects that don’t have an obvious email posted.  Make sure to post thoughtful comments or questions to generate conversation and maybe even a potential connection with the blog writer or webmaster.

Finding contact info

Finding contact info for a website that you are reaching out to can often be very difficult as posting your email address publicly on your website can result in unwanted and frequent inquiries.  If you are running up against a brick wall, here are some suggestions:

  • Look for a contact form and fill it out.  Be short and to the point without using typical or cliché statements.  Make sure to be genuine and save the sales pitch for later, you are just trying to make that first contact.
    • Control F.  Simple keyboard commands can be your best friend.  Click control and “f” to bring up a search box and try a few terms that are common for emails; “email” and“@insertwebsitename.com”.  If that doesn’t work, search the source code for the same words as well as jus the @ symbol since that is mainly used for email.
    • Reach out in social media.  If all else fails, social media and blog commenting as mentioned above is a great way to try and make that first connection with potential link and guest posting prospects.  LinkedIn is also another potential way to meet people if you already have connections in common.

Be genuine and naturally persuasive

The internet is a form of communication that is removed from the personal feel and touch, even if you have video and microphone chat like Skype and Google Hangouts.  Being as genuine as you can is the best policy to get people to read your emails and consider what you have to say. Here are a few ways to improve your outreach tone to be more naturally persuasive:

  • Know “why” you do what you do.  It’s about more than the money, right?  Find out the reasons beyond a paycheck that you do what you do and being genuine will be second nature.  When you love and believe in what you are pitching, then it stops feeling like sales.
  •  Do some research and find something to relate on.  Reaching out to people is easier when you have a way to break the ice.  Do some research on personal blogs, social networks, and communities that your prospects are involved in to find personal and business interests.  If you can find a way to add value up front, prospects will be more willing to hear your pitch down the road.
  • Do away with form letters.  Copy and paste shows laziness and that you don’t care enough to take the time to write an actual email.  For really high priority targets, consider doing something out of the box like sending a letter or a small gift with a short letter instead of an email.  Especially in a digital age, the personal and human touch of snail mail can make a difference.

What SEO can learn from sales

Sales, like SEO has a bad reputation to many.  However, both are very useful and, if done right, are not the invasive professions that they are portrayed to be.  SEO outreach can learn a lot from sales, especially from the sales cycle and being patient with how long it can take to see results.  Outreach is about planting seeds and nurturing them over time for a ripe harvest in the future.

Having diverse linking domains is important, but gaining many valuable links from one domain is still a profitable and valuable use of time.  As you create genuine relationships over time, you will create a steady flow of link and guest blogging connections that will pay off month after month and year after year.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Québec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, “Magento is the eCommerce technology that is set to live for ages”, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online market’s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isn’t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providers’ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing – A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called “the year of innovative marketing strategies” and video marketing is one of such invention that was added to the inventions’ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
“Content”- is not just a word, it’s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores – simple, cost effective and one–stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive – Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In today’s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous year’s trends i.e. personalization, localization, etc. let’s have a closer

Other Articles

Site search
Web Analytics