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Beware of Horrible Guest Bloggers

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There are many great reasons to feature guest writers on your blog, such as offering your audience a new voice and alternative view on things, fostering your online networks and to simply give you time to concentrate on other parts of your business, to name but a few. The bad news is that you need to beware of horrible guest bloggers. Thatโ€™s right, there are guest bloggers who will create nothing but headaches for you. Hereโ€™s how to spot and avoid horrible guest bloggers.

Generic Emails
If you receive an email from a complete stranger requesting to guest post on your site then take a closer look and consider whether the email is specific to your site or a copy/paste email with your web address inserted. Although a generic letter isnโ€™t always an indicator of a horrible blogger it certainly isnโ€™t an indicator of a tremendous one either. Some web masters have been known to receive generic emails with the wrong web address inserted into the letter, suffice to say those letters get trashed instantly.

On the other hand, if you receive an email that outlines some of the reasons why the guest writer thinks your specific site and audience are a good fit for theirย contentย and better still, they quote your site, then you could be on to a winner. Why not write back and offer for them to submit an article for review and go from there.

Poor Quality

Itโ€™s a good idea to set outย guest bloggingย guidelines so anyone who approaches you about writing can be clear on what you expect. That doesnโ€™t mean a horrible guest blogger will follow your directions of course. Indeed, horribleย guest authorsย will offer you poor quality content, bad grammar, poor spelling and then wonder why you refuse to publish their article! Stick to your quality control policies and youโ€™ll keep the great guest bloggers coming.

Copied Content

Perhaps youโ€™ve received an article from a guest author that, to your delight, reads extremely well. Excellent content is great providing the content is original as opposed to simply being copied from somewhere else on the Internet.ย 

Irrelevant Content andย Links

Guest bloggers who offer your audience information that is highly relevant to the blog topic are valuable indeed. Horrible guest bloggers on the other hand will deliver up irrelevant content and or place irrelevant links throughout the article. Remember, your reputation is on the line so ensure you carefully vet all links and edit and approve all content before itโ€™s allowed to be published.

As tempting as it is to let a group of strangers fill your site up with content for you, donโ€™t fall into the trap of forgetting about your audience and allowing poor quality content through. Building a network with other bloggers and guest posting on each othersโ€™ sites is a fantastic way to build your audience and your brand, just remember to avoid the horrible guest bloggers by creating guidelines and sticking to them.

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