Hire Developer » Search Engine Optimization » 8 Basic DIY Link Building Tips for Entrepreneurs & Startups

8 Basic DIY Link Building Tips for Entrepreneurs & Startups

Certified Professional Developer
Certification Developer

Running a startup is hard work. In addition to starting and running a new business from the ground up, other considerations – such as marketing – should be baked into the overall process and never treated as add-ons or afterthoughts. For the one person or small group of people involved, this can certainly seem quite daunting, what with everything else already on their plate.

That said, there might be a lot of things that entrepreneurs are already doing (or could be doing) that tie in with their SEO efforts: especially on the link building side of things. It’s just a case of maximising and leveraging these opportunities, making sure that they’re able to take advantage of them in the best way possible.

1. Leverage your (offline) network

First things first… Are you doing much networking? If so, you might be able to leverage your current network. Some small business sites have Resource/Links sections and link out to people within their network, so there’s no harm in asking (and doing the same in return). In the UK we have networking groups like 4N, BNI and the Chamber of Commerce – so if you’re a member of one of those, it may be a consideration.

I’ve put “offline” in brackets, but really it could equally apply to online networking as well of course. People you know via social media platforms – such as Twitter – may be more than happy to oblige, too.

2. Add yourself to directories

If you’re doing the very introductory basics of marketing then you’ll probably already be considering adding yourself to online directory sites. In particular, I’d consider two types: local directories and relevant/industry-specific directories. For those that let you add a link, make sure you add one.

If you’ve already done this part of the process, it might be worth quickly double-checking that you added a link in every instance where you could, just in case a couple got missed, especially if it was done a while ago and/or in a bit of a hurry.

3. Guest blog

Guest blogging is all the rage in the SEO industry at the moment, because – done properly – it’s a great way to get exposure as well as high-quality, natural links to your site. So if you’re writing a lot of content for your own blog, consider also giving a post or two away to other blogs relevant to your business and your industry.

If you’re struggling to decide what to keep for your own blog and what to use for guest blogging purposes, when you have an idea for a post think about where it may best be served: would its content be better suited elsewhere? For example, even though I work in SEO, I might be writing a guest blog on video gaming in the near future, which wouldn’t exactly fit with the theme of my blog at all, but could work very well as a guest post.

4. Leverage (online) PR

If you’re considering what area(s) of marketing to concentrate on in the early days of your startup, be advised that PR can really do wonders on the link building side of things (and therefore your SEO). Some of the best links you can get can be from PR, especially if you get recognition and links from big news sites.

So if you’re submitting online press releases, make sure you include a URL to your site in the process. Pro tip: make sure it’s written as the full URL (e.g. “http://www.example.com”) in case it gets reproduced or copied and pasted on other sites – sometimes anchor text links (e.g. “Example, Inc.”) may not work, so bear that in mind.

5. Help people out!

Similar to leveraging your network (tip #1 above), go one step further and help them out. Does anyone have any problems that you can help out with, especially if it’s something you (and your business) specialise in? I’m sure that the least they would do would be to share their love and appreciation for you via their site, their blog and their social media profiles.

6. Create things that help people

Another good opportunity – if you have the time and resources to do so – is to create things that can help people. For example, I know a startup that has created a free niche search engine and a free iPhone app, the latter of which has gotten them significant press coverage (with links to their site as well as the app).

Pro tip: If you’re creating things that appear on their own separate domains/websites, make sure they link back to your main site. That way, any links they receive will provide your main site with SEO benefit in the 2nd degree.

Speaking of which…

7. Interlinking

If you’re an entrepreneur with multiple businesses and/or projects across a number of sites, consider linking between them (known as interlinking). If you have a personal blog/site as well, make sure that it’s linking to them, too. It may seem obvious, but in my experience, it’s often a very quick win that is sometimes very easily overlooked.

8. Link out from all profiles

If you’re doing social media marketing, make sure that you remember to include links where and when you can. Sites such as Twitter, Facebook, LinkedIn, YouTube, Vimeo, etc. all allow links from your profiles to your site. Some of them may be nofollow and/or redirects, so they may not be the most valuable links when it comes to SEO, but every little helps.

Bonus tip: Make sure there’s a link…!

My last bit of advice may seem really obvious, but sometimes it’s a case of making sure you’re taking advantage of every opportunity. Are you definitely including a link within your online press releases, guest blog posts and directories? Make sure that you are. I’ve seen some people adopt these practices without even thinking of including a link, and while they’ll still have benefits in their own right (excluding SEO of course), it’d be a shame to miss out on the potential SEO/link building benefit as well while you’re at it.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Québec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, “Magento is the eCommerce technology that is set to live for ages”, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online market’s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isn’t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providers’ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing – A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called “the year of innovative marketing strategies” and video marketing is one of such invention that was added to the inventions’ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
“Content”- is not just a word, it’s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores – simple, cost effective and one–stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive – Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In today’s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous year’s trends i.e. personalization, localization, etc. let’s have a closer

Other Articles

Site search
Web Analytics