Hire Developer » Search Engine Optimization » SEO Beginner’s Checklist: 10 Tactics to Rank Higher

SEO Beginner’s Checklist: 10 Tactics to Rank Higher

Certified Professional Developer
Certification Developer

One often overlooked and underutilized resource at the disposal of companies everywhere is their company website.  Truth be told, most marketers make the mistake of taking a “set it and forget it” attitude towards what could arguably become their strongest selling tool. But all it takes to leverage this overlooked asset is a small investment in time, and a little bit of insight into what kind of changes could impact the bottom line. Applying the proper optimization techniques can help marketers fine-tune keywords, track and analyze online visitor patterns and prioritize hot from cold leads.

SEO is a black box for most people. The reality is that SEO can be boiled down to some very tactical best practices for your website. Below is an SEO checklist that includes the top 10 practices to optimize pages and increase search engine rankings.

1. Identify your target keyword(s) for each page

Each page should target only one primary keyword phrase. In addition, each keyword phrase should have only one primary page with it as a target. Maintaining a rigorous focus for each keyword and each page will help you rank higher for that phrase. The keyword phrase should be relevant to the content, be supported by the content on the page and be a term that will help drive your business.

2. Use the target keyword in the page name/URL

The URL or page name is one of the top content signals for the search engines. Including the target keywords in the URL is a great strategy for optimizing the page.

For example, if your target keyword phrase is “portable ultrasound,” a great URL would be http://www.portableultrasound.com or http://www.medicaldevices.com/portable-ultrasound.html.

3. Use the target keyword in the first four words of your title tag

The title tag sits at the top of the browser bar and not on the main page of your site, which means it is often not seen by the visitor to the site. However, it is an extremely important piece of content for search engines for two reasons: 1) it is seen as the title of the page (hence the name of the tag) which is a major signal of what the important keywords are for the page, and 2) the title is used as the headline of the search engine result when this page shows up in the engine so it functions as double duty with an incentive to actually click on the listing. The first four words of the title tag are most important and should contain your target keyword and NOT your company name or brand.

4. Keep your title tag to less than 65 characters and make it unique

The search engines only display the first 65 characters of a title tag in the results. If you have more characters than this, you get an ellipsis with the title tag content which cuts off your marketing message. The engines are also on the look out for duplicate content that is getting re-used throughout the site. The engines value unique, original content above all else so making sure each title tag is unique is an important signal that you’re not just replicating the same content all over the site.

5. Use a  single <H1> style tag for your page headline

<H1>, <H2>, <H3> are content styling tags used in HTML that change how text looks on a page when the browser displays the content. Search engines look at these tags as information hierarchy that helps them determine which content is the most important on the page. The <H1> tag is seen as the highest priority and should be used only once on each page to display the headline. <H2>s & <H3>s can be on a page multiple times for sub-heads, captions, etc.

6. Include your target keyword in the <H1> tag

Now that you have a single <H1> tag for each page, be sure it includes your target keyword for that page. The <H1> tag is a signal to the search engines for the important content on the page.

7. Make sure the body copy includes the target keyword

The body copy on the page has to support the work you’ve put into the URL, title tag and <H1> headlines. The page content should include at least 3-4 instances of the target keyword, with at least one instance in the first paragraph.

8. Write a unique, compelling meta description that includes the focus keywords

The meta description is not a piece of content that users see when they visit your pages as it is hidden inside the code. However, the engines will often use the meta description as the description in the search engine results page. This means the meta description functions more of a marketing purpose (getting people to click on the result) than a ranking purpose (getting your page ranked higher against a specific keyword).

You should use the focus keywords early in the meta description so that they are in bold when the search result shows up which will help with keyword association and click through.

9. Create a network of cross-linked pages wherever target keywords are used

One mistake we see on many sites is the use of text such as “Learn More” on a link. The search engines look at the visible text (called “anchor text”) in a link and give it a very high value as an indicator of content on the page that is receiving that link. Instead of just using “Learn More” as the anchor text use something more descriptive like “more about portable ultrasounds” and link to a page that has information about portable ultrasounds.

The point is that you should be using cross-linking to help tell the search engines which pages are important for which keywords.

10. Use alt-text and descriptive file names for your images

Search engine bots cannot read the text built into an image, but they can read the alt-text associated with the image and the file name of the image. Both of these can add target keyword content to the page and give you an opportunity to be found in the image search databases of engines. Google Image Search is the fifth largest search engine so ensuring your images are information rich is a solid strategy. For file names of your images, select a system for naming them that fits your development platform AND contains good keywords. It might take some planning up front, but can pay off with big search numbers from the image databases.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Québec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, “Magento is the eCommerce technology that is set to live for ages”, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online market’s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isn’t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providers’ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing – A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called “the year of innovative marketing strategies” and video marketing is one of such invention that was added to the inventions’ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
“Content”- is not just a word, it’s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores – simple, cost effective and one–stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive – Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In today’s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous year’s trends i.e. personalization, localization, etc. let’s have a closer

Other Articles

Site search
Technologies
Web Analytics