Hire Developer ยป Search Engine Optimization ยป Misleading Keyword Research Pitfalls : An Advanced Tutorial

Misleading Keyword Research Pitfalls : An Advanced Tutorial

Certified Professional Developer
Certification Developer

Earlier today I had a friend of mine visit me at my pad and he looked quite worried . When inquired I realized that he was worried about his site not doing good enough in the search results and making even lesser money for him from even little traffic that he received. He was clueless about why a site wont rank in the search engines when theย keywordย research was done , onpage optimization was at its best , there were naturalย linksย built to the site , except that he was wrong about a small part โ€“ the keyword research was not done right !

It is no brainer that the friend in the picture is just a metaphor to symbolize any webmaster orย a writerย out there suffering from the same dilemma โ€“ why does my site not perform like I want it to even when the right keywords are selected. The simple answer โ€“ the keywords are wrong ! You could end up choosing the wrong keyword even if you have the best tools for keyword research . Find out how your keyword research tools can be deceptive and how to make sure they donโ€™t !

Difference between broad match and exact match

Alright you might have heard this a couple of times already so I am going to touch up the topic quickly. Every keyword research tool presents a broad match and an exact match for each keyword and there is a lot of difference between those numbers . While an exact match will tell you how many times the keyword has been searched โ€˜as isโ€™ but the broad match will only give you a rough estimate of the number by including the semantic keywords in the deal. It might sound silly but more than half of the people have their โ€˜exact matchโ€™ option turned off out of sheer ignorance. Donโ€™t forget to turn it on the next time you are trying to find a good keyword.

This is the search volume for the keyword โ€œblogsโ€ and you can clearly see the difference between broad search and exact search statistics ! So make sure you short list the keywords with moderate to low competition and send it over for further filtration and brainstorming in step 2.

Even exact match can be deceptive sometimes

So you think you are all scored because you already knew that the exact match option already and that you are all equipped to find the gold keywords ? think again !

If you are thinking that you have got a good keyword with an exact match then have a look at the search results you are going to compete with if you are hoping to rank for that apparently โ€˜low competitionโ€™ keyword.

The glitch ? You are going up against some of the top websites which have a very high authority in the search engines since years and it is going to be nearly impossible to rank for those keyword. If you still go ahead and select the keyword then you will be one of those thousands who tried and failed with the same thing in the past. That is the reason these keywords appear to have low competition. Not because they are easy to rank for but ironically because they are too difficult to rank for !

Same issue? You may be wondering why these keywords even though good paying, with massive search volumes are still untouched by marketers ? and if they were left out by some of them why have they not been picked up by anyone else ? There is a simple reason to it โ€“ the sites are of very high authority and people looking for โ€˜brandโ€™ keywords are not going to click beyond the first search result since they will be presented by the exact website they were looking for as the first result. So the other search results will have virtually no CTR and that is why these keywords are best untouched and this is one case of โ€˜low competition, high search volumeโ€™ keywords you donโ€™t want your keyword research tool to fool you into spending your fortune !

So what should you do? Just filter out such keywords from your keyword shortlist and now you have a narrower keyword list and you should be happy about it.

A good keyword may not always be a goldmine

So now you have learnt which keywords to target and which keywords to not target in the first and second step respectively you may be feeling all tempted to buy that shiny domain that fullfills both the above conditions, but wait , there is one more step between success and utter failure โ€“ Commercial value of the keyword

Finding a good keyword with low competition and high search volumes and fulfilling the above two conditions may have a very low market value meaning that even if you succeeded in getting traffic to your blog via the keywords you will make little or no money from them irrespective of the monetization you choose. Reason- Low CPC !

So now things become very simple, just make sure you select that keyword from the previously shortlisted set which has a highest and yes- You have a winning keyword now!

Takeaway :

Good keyword research is the only thing that differentiates a successful online business from a lost battle, so make sure you do yours very well and stay on the greener side of the fence. If you analyze these three โ€“ niche, competition , commercial value you will always strike gold with your online ventures !

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, โ€œMagento is the eCommerce technology that is set to live for agesโ€, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online marketโ€™s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isnโ€™t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providersโ€™ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing โ€“ A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called โ€œthe year of innovative marketing strategiesโ€ and video marketing is one of such invention that was added to the inventionsโ€™ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
โ€œContentโ€- is not just a word, itโ€™s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores โ€“ simple, cost effective and oneโ€“stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive โ€“ Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In todayโ€™s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous yearโ€™s trends i.e. personalization, localization, etc. letโ€™s have a closer

Other Articles

Site search
Web Analytics