Hire Developer » Search Engine Optimization » Simple Strategy for Better Local Search Optimization

Simple Strategy for Better Local Search Optimization

Certified Professional Developer
Certification Developer

Here are some critical, but simple strategies to use when optimizing your or your client’s site in local search results.  I (surprisingly) don’t see this discussed very often, which is why I feel it would make a great tip for everyone here at Daily SEO Tip.

While there are great tips for listing your address in Google Places, including what not to do, this focuses more on the organic results side of things.

An important factor in local search is obtaining citations throughout the web.  Citations are basically references to your business and address from reputable sources, such as the Yellow Pages.   Keep in mind that the point behind this is not to obtain links from these sources (though that can be helpful), but to have them list your address and business name.

Not only do search engines crawl these sites, but many of these sites funnel information to search engines directly, such as Google or Yahoo.  Search engines will then review this data and its accuracy when determining your sites relevancy for a local search query.  The more often a search engine finds consistent information about your address, the more accurate and relevant it is determined to be.

To accomplish this, you want to have your business listed in as many reputable local business directories as possible.  Remember to always keep your address the same when submitting your information; for example, don’t use “street” in one address and “boulevard” in another.  Here is a good resource of business directories for local search.

In addition to listing your address on authoritative local directories, you will also need to have your address listed on your site.  A good strategy is to have your address listed on every page of your site.  The footer or blog sidebars are good places for this, as the information tends to stay the same as users browse your site, and this way you won’t get dinged for anything like keyword stuffing.

Another good strategy is to list the address twice on your site, listing an abbreviated state one time, and the full state name another time.  This way search engines won’t confuse the abbreviation with any other common abbreviations, such as CA (California or Canada) OK (Oklahoma or Okay) or MD (Maryland or Doctor)

You should optimize the address you place on your website by letting search engines know that this is an address and not just some random words and letters.   This can be accomplished through the use of microformats, which is code you can place within the address.  Microformats are the type of code you see within Google’s Rich Snippets feature.  By including this code around your address, you’re essentially telling search engines  “Hey, this is an address and it’s important!”

Here is some useful information about rich snippets and the microformat code used.  For specific information about microformat use with addresses, look within  the “Business and Organizations” section. To use this within your address, you would place the code around the information about your business that you have listed on your site.

Here is an example of how the code would be used.  You can copy this directly if you wish, and replace the standard information with your specific information.

<div class=”vcard”>

<span class=”fn org”>Your Business Name Here</span>

Located at

<div class=”adr”>

<span class=”street-address”>Your Street Address</span>,

<span class=”locality”>City</span>, <span class=”region”>ST</span>.

</div>

If you want to get more specific, you can include coordinates:

<span class=”geo”>

<span class=”latitude”>

<span class=”value-title” title=”37.774929″></span>

</span>

<span class=”longitude”>

<span class=”value-title” title=”-122.419416″></span>

</span>

</span>

Phone: <span class=”tel”>555-555-5555</span>

You can also help your customers (and yourself!) by providing driving directions from nearby cities.  With driving directions you are not only providing useful information about how people can find you – but you will also be using local words, locations and phrases that people may query when they are looking for your type of business.

Once you have your address on your site, and your listings have been approved and posted within local search directories, ask your previous customers to give you a review. Remember Google loves freshly updated content.  It would also help you out if your customers were to include some of your keywords within their review, you might want to suggest some keywords they can use when describing your services.

Following these steps, along with a local keyword link building strategy, should provide you with a great foundation for local search optimization.   However, do not expect this method to deliver you results overnight.  While it is simple and pretty quick to put in place, it does rely on how often Google crawls and indexes the information on these sites, as well as how often these sites submit their data to Google.    Good luck and happy SEO’ing!

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Québec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, “Magento is the eCommerce technology that is set to live for ages”, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online market’s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isn’t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providers’ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing – A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called “the year of innovative marketing strategies” and video marketing is one of such invention that was added to the inventions’ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
“Content”- is not just a word, it’s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores – simple, cost effective and one–stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive – Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In today’s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous year’s trends i.e. personalization, localization, etc. let’s have a closer

Other Articles

Site search
Technologies
Web Analytics