Hire Developer ยป Search Engine Optimization ยป How To Get The Locals On Board? Marketing To Your Local Community

How To Get The Locals On Board? Marketing To Your Local Community

Certified Professional Developer
Certification Developer

Operators of small businesses may find it somewhat problematic to refine their advertising campaigns. Perhaps your business will succeed to the point where you have citywide or even nationwide acclaim, or perhaps your measure of success is to establish a small business that can turn a comfortable profit by just serving your local community. So how exactly do you market yourself to the local community? Does the local community even contain a large amount of your target demographic? Some of these thoughts follow logic- so if for example, if you were considering opening an erotic DVD store, you wouldnโ€™t do it in a neighborhood with a high proportion of young families; nor would you open a childrenโ€™s party store in your cityโ€™s red light district. But what are some effective traditional and non-traditional methods to endear yourself to your local community? And why is it important?

What Is Your Definition Of Local?

Multinational corporations are likely to have a far different definition of what constitutes โ€œlocal marketingโ€ than your small business does. The McDonalds version of local marketing means that their menu offers different items per country; so for example, in New Zealand you can get the Kiwi Burger (which features beets and a fried egg); and in many Asian countries you can get the McProsperity Burger (which features pork served with a spicy black pepper sauce). Your definition of local is hopefully more specialized, truly knowing the community within a close proximity to your actual location, and becoming the first choice for local consumers when it comes to your product or service.

Goodbye Phone Book!

Not so long ago, small business owners were somewhat dependent on the alphabet for their success. If a consumer wanted a product or service, they would immediately flip through the yellow pages, and of course youโ€™d want your business to be one of the first listings, so there were an abundance of companies called โ€œAaa Caterersโ€ or โ€œAardvark Plumbers.โ€ Thankfully, the rise of the Internet as our primary search tool has made this rather bizarre practice obsolete. While your popularity in a Google search for a specific product or service in a specific location can sometime depend on your proximity to the consumer doing the searching, there are ways to increase your popularity and consistently find yourself at the top of the search list.

SEO And Being Social

SEO, or Search Engine Optimization is Googleโ€™s big secret. The precise way that a company/service/website finds themselves at the top of the pile of results is a closely guarded secret. However, there are some SEO methods that can be used to improve your position, although this is where it gets a tad complicated, and you should consider engaging the services of specialist in SEO practices, with the specific goal of bringing your company towards the top of the list when local residents (and even those who may have to travel for a while) search for your particular product or service. Also, you should never overlook the importance ofย social media, although you donโ€™t really need to engage an expert for this. Most businesses should have aย Facebookย account, and perhaps also aย Twitterย presence, although whether you take the pragmatic approach (basic information about your company, with updates about special offers as they happen), or the โ€œfunโ€ approach (jokes, funny videos, etc) is entirely at your discretion- it just depends what you feel fits your company best. Also, donโ€™t forget that consumers feel that Facebook and Twitter are viable forms of communication- so itโ€™s important to regularly check these accounts and reply as needed. In this day and age, failing to reply to a Facebook post is like failing to call someone back.

The Old Fashioned Approach

Sometimes the tried and true methods are the best, although theyโ€™re truly only the best when combined with other more slightly advanced means of promotion (such as SEO). But everyone loves a party! A small street party with a BBQ and childrenโ€™s entertainment goes a long way towards raising your profile within the local community. Make it memorable, and consumers will be likely to remember you when it comes time for them to need your particular product or service. Of course, for them to remember you, you need to ensure your business name is everywhere- on staff shirts; onย outdoor vinyl banners; essentially whatever it takes to ensure that your local community remembers youโ€ฆ

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, โ€œMagento is the eCommerce technology that is set to live for agesโ€, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online marketโ€™s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isnโ€™t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providersโ€™ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing โ€“ A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called โ€œthe year of innovative marketing strategiesโ€ and video marketing is one of such invention that was added to the inventionsโ€™ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
โ€œContentโ€- is not just a word, itโ€™s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores โ€“ simple, cost effective and oneโ€“stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive โ€“ Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In todayโ€™s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous yearโ€™s trends i.e. personalization, localization, etc. letโ€™s have a closer

Other Articles

Site search
Web Analytics