Hire Developer ยป Search Engine Optimization ยป The Role of Diversification in SEO

The Role of Diversification in SEO

Certified Professional Developer
Certification Developer

While there are a lot of best practices when it comes to SEO, a single tip remains the most important. It defies all the Panda and Penguin updates, survives the booms and busts of SEO and stays on top as the best way to improve search engine result rankings: diversity. Diversity is the sign of a real business operated by real people. Copying and pasting, duplicateย contentย and other non-diverse options scream spam.

There are a number of ways to diversify for SEO, starting with anchor text. Consider all of theย linksyou may have in cyberspace. Letโ€™s say your go-to phrase is โ€œthe nationโ€™s best organic rabbit repellent.โ€ When there are dozens, or even hundreds of URLs with that anchor text, itโ€™s automatically going to be considered spam.

Link Diversification

Itโ€™s equally important to diversify links. If the same tactic is used time and time again, Googleโ€™s algorithms are going to catch on. What you need are quality links with different approaches. Donโ€™t stick to the same old thing just because it worked once.

SEO requires original content, and that extends to link building. Otherwise, it will read as spam at some point and hurt the bottom line of your site or business. You can do better than that, so itโ€™s important to try out a few different approaches to build links.

Avoid Burnout

You know that great SEO requires wholly original content with keywords naturally peppered throughout. Although thatโ€™s SEO 101, the truth is that a lot of SEO writers get burned out. This doesnโ€™t mean you should have a high turnover rate and hire new writers every few months. Instead, encourage your writers to pursue alternative points of view.

Anyone can get into a rut when they write about the exact same thing day after day. Every writer has their own natural voice, strengths and weaknesses. Sometimes it seems like thereโ€™s only so much you can write about a hotel in Los Angeles. Focus on diversifying content by reading relatedย blogs, news and generally approaching subjects from a new angle.

Garner New Marketing

Just like writing, itโ€™s easy for marketing departments to fall into the same old routines. Every marketing campaign or approach needs to shake things up sometimes. If the marketing team is lagging, get them on board with SEO. Utilize their skills to find out whatโ€™s unique about the company, what should be highlighted and try to see if there are perks that havenโ€™t been focused on before.

When it comes to SEO, diversity is the key to success. So start branching out, get new ideas and try to keep things fresh. Itโ€™s the best way to earn those top result spots!

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, โ€œMagento is the eCommerce technology that is set to live for agesโ€, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online marketโ€™s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isnโ€™t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providersโ€™ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing โ€“ A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called โ€œthe year of innovative marketing strategiesโ€ and video marketing is one of such invention that was added to the inventionsโ€™ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
โ€œContentโ€- is not just a word, itโ€™s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores โ€“ simple, cost effective and oneโ€“stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive โ€“ Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In todayโ€™s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous yearโ€™s trends i.e. personalization, localization, etc. letโ€™s have a closer

Other Articles

Site search
Web Analytics