How are Google Algorithm Changes Affecting Your Website Rank
If your site’s traffic takes a nosedive overnight, how do you know what caused the drop in traffic? Search engines change their algorithm often, so that can cause a drop in search engine traffic. Novice SEO DIYers and webmasters also make mistakes that can cost them search engine rank, so how do you know what happened to cause the drop? Luckily, there are ways to analyze your site’s traffic to determine what may have caused the sudden traffic drop, and you can use this date to improve your site’s content and regain your position in search results.
What Caused The Decrease?
Webmasters were not always fortunate enough to be able to find out what caused the drop in traffic. If it happened around the same time as the Google algorithms change, the drop was blamed on the update. Sometimes search engines update their algorithm several times in a few weeks, so how do you know which one affected your site’s rank? It’s important to know which update affected your site so you know what to fix in order to regain traffic.
Use your Google Analytics to help you determine what caused the decrease in traffic. Look at your traffic from referring sites to see if maybe you lost some valuable links from other sites. Also compare organic traffic over the last several weeks or months. Compare the number of visits for your site’s keywords to see if you are losing traffic from one or more specific keywords.
How to Find Out
Fruition has a free Google Penalty Checker that checks your website to see which elements of your site may be performing poorly – and which ones are working well. The easy-to-use tool uses your Google Analytics account to generate reports on your website and give you data to help improve your site.
The Google Penalty tool lists all of the updates from Google and how they affected your site. It displays this information in a histogram, so you can quickly see what Google updates affected you and how. You’ll see at a glance whether your traffic decreased, increased or stayed the same just after an update.
Improve Search Results
The Google algorithm change that affected sites the most was the Panda update in December 2012. This change affected both large and small websites, but most large websites regained traffic with an algorithm update in January.
Always avoid keyword stuffing because more is not always better when it comes to page rank. Also avoid getting backlinks from poor quality sites because these will penalize your site rather than improve its rank.
Google, and other search engines, do not publicly state when their updates will be nor what has changed in the update. Remember, they all have human website evaluators that can easily determine if a website is relevant or not. Stay up to par with Google’s current algorithm changes and remain at the top of the search list.
Anca Bradley is a highly respected expert in the field of internet business marketing. Her experience includes several years of making major contributions to a wide variety of major projects, such as Pay-Per-Click ad management (PPC), Search Engine Optimizations (SEO), Social MediaCampaigns and other web strategies that are crucial in today’s online business sphere. Anca recently made a career move to Denver, CO after accepting a position as an Inbound Marketing Manager.
United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Québec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay
Magento eCommerce News
What is this Magento platform all about? Is the sentence, “Magento is the eCommerce technology that is set to live for ages”, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online market’s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isn’t it great that to buy desired
With PSD to Magento conversion, web service providers’ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Marketing process holds high priority in business. This year is called “the year of innovative marketing strategies” and video marketing is one of such invention that was added to the inventions’ list. To impress a modern customer is not less than a strong challenge. It is the time your business
“Content”- is not just a word, it’s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Online stores – simple, cost effective and one–stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
In today’s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous year’s trends i.e. personalization, localization, etc. let’s have a closer