Hire Developer » Search Engine Optimization » Are Google’s Panda and Penguin on Your Radar Screen?

Are Google’s Panda and Penguin on Your Radar Screen?

Certified Professional Developer
Certification Developer

Anyone with a website has heard of Google’s new algorithms, Panda and Penguin. These algorithms are designed to help web users have a better experience when searching for content.

Due to the number of webmasters using ‘illegal’ SEO methods or Black Hat SEO, Google decided to do something about it. People were being redirected to sites that ranked highly on the search engine due to keywordstuffing, falsifying site description, and other suspect means.

What Google did was create algorithms that acted in the same way as the human website evaluators employed by Google.

Humans evaluate sites, enter in information pertaining to the site’s content, and then the algorithm learns. The search engine company worked to create more specific algorithms that would behave like humans using the engine.

User Experience

Panda was released in an effort to improve the experience of users.

Sites that had little content above the fold, contained mostly ads, and were designed to only drive up web traffic for ad earnings lost rankings.

Some legitimate sites were affected, usually because of the webmaster’s poor understanding of site SEO. Google’s Webmaster Tools was created to help webmasters design their sites to best reach readers and to stay within Google’s guidelines.

People are able to report sites that are not within Google’s guidelines.

These sites can be reported from Google’s search results. People can report link spam sites, offensive/illegal sites, and phishing sites.

The software is usually effective in warning people away from potentially infected sites which webmasters can often repair thanks to the Webmaster Tools pages.

While the tool will not repair the pages, webmasters can find what pages are infected and then manually repair them or speak with their hosting company for information on how to remove the infection.

Link Spam

Penguin helps target sites that are manipulating links. This can be by using black hat SEO or by purchasing links.

Some methods to increase the incoming links are to place irrelevant guest posts on blogs that have nothing to do with the content of the site receiving links. Others can be by creating numerous free blogs that all linked to the original site. These free links falsely inflate the site’s rankings.

Penguin was created to root out the false links.

Too many links from sites that are not updated, are fake, or have other SEO issues may disqualify a site from Google’s rankings.

Some legitimate sites were hit during the update, though Google believes that only about 1% of English based sites were accidentally hit.

For webmasters that believe their site was dinged by Penguin falsely, Google rolled out a feedback form.

The form allows site owners to appeal the decision and list why their site is legitimate. Human employees will evaluate the site and feedback.

Many link bait sites were taken down from Google’s search results and with the implementation of yet another algorithm, Hummingbird, Google claims that their search is more human friendly than ever.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Québec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, “Magento is the eCommerce technology that is set to live for ages”, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online market’s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isn’t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providers’ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing – A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called “the year of innovative marketing strategies” and video marketing is one of such invention that was added to the inventions’ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
“Content”- is not just a word, it’s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores – simple, cost effective and one–stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive – Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In today’s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous year’s trends i.e. personalization, localization, etc. let’s have a closer

Other Articles

Site search
Technologies
Web Analytics