Hire Developer ยป Search Engine Optimization ยป Prioritise Your Link Building to Increase Traffic Fast

Prioritise Your Link Building to Increase Traffic Fast

Certified Professional Developer
Certification Developer

It is common for people to focus on a core set of terms when performing SEO for their website or a clientโ€™s site. However I have seen many examples where people continue to beat their head against a wall trying to rank number 1 for a key phrase that is simply not worth the effort. As an SEO your ultimate goal has to be increasing traffic to the website, which in turn usually increase the money you or your client makes giving a positive ROI. With that in mind you will want to focus your efforts on the key phrases that have the most potential for improvement.

When I talk about allocating your time properly what I am really talking about is finding the keywords that have the most potential to increase the traffic to your site. To do this take the top keywords that you are targeting and have a look at the SERP (Search Engine Results Page) that comes up. From an analysis of the SERP you will be able to prioritise, which key phrases need targeting the most. You will also want to factor in the amount of traffic aย keywordย gets when it comes to prioritising your link building activities.

Analysing the SERPs

What authority sites appear in your search results? Wikipedia seem to rank well for nearly everything and seeing a Wikipedia page top when Iโ€™m second usually tells me that we ranking as highly as we can for that term. People are constantly linking to Wikipedia and even pages that donโ€™t have many externalย linksย still have a lot of power due to the excellent internal linking structure that Wikipedia uses. There are cases where Wikipedia pages arenโ€™t quite as strong but in general if Wikipedia top the SERP then I would look elsewhere for improved rankings and traffic gains.

In addition to this if it is a branded key phrase that you want to rank for then it is extremely unlikely that you will be able to beat them in the SERPs. For example search for any almost any car manufacturer (Ford, Ferrari, Audi to name a few) and you will see a double listing for the manufacturer followed by a Wikipedia result. I have seen this for many other, less well known, industries as well and would be satisfied with ranking 4th in these situations.

Is there any eye candy on the page?ย Local listings, videos, images, Google news, Twitter results and reviews (or any other rich snippet format) all detract from the value of rankings in the case where these universal search results are included in the SERP. This is simply because videos and images are far more attractive to click on than plain text. The problem here is that if you are not likely to get much in the way of traffic from these SERPs until you rank above the universal search results being included. All this means is that when you are aiming to rank for a term that includes additional results from universal search then you need to be sure you will be challenging for the top spots. It is also worth noting that, depending on the query, the inclusion of universal search results in the SERP can change over time.

Once you spot the best opportunities for increased rankings make sure you weight the potential opportunity according to the amount of traffic you expect to receive when ranking highly for these terms.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, โ€œMagento is the eCommerce technology that is set to live for agesโ€, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online marketโ€™s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isnโ€™t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providersโ€™ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing โ€“ A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called โ€œthe year of innovative marketing strategiesโ€ and video marketing is one of such invention that was added to the inventionsโ€™ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
โ€œContentโ€- is not just a word, itโ€™s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores โ€“ simple, cost effective and oneโ€“stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive โ€“ Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In todayโ€™s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous yearโ€™s trends i.e. personalization, localization, etc. letโ€™s have a closer

Other Articles

Site search
Technologies
Web Analytics