5 SEO Mistakes Anybody Can Avoid


Whether you own a small three page hobbyist website or a monster E-commerce store there are several things you can check to ensure you are not placing any barriers in the way of your search engine optimisation campaign.
Below you will find the 5 most commonly checked areas when a website is critiqued by an outsider. Any webmaster has the ability to check these and, depending on your content management system, you should be able to fix them.
- Duplicate Titles
As the search engines rely on your tag to tell them what the page on your website is about, itโs imperative that each page on your website has a unique tag.
You can check this manually by browsing your website, or you can simply go to Google and do a search for site:yourdomain.com. If you see duplicate titles then itโs time to collate a list of pages on your website that need their titles changed.
- Content Duplication
Following on from the duplicate title check itโs also imperative that you have unique content. Until recently this was unavoidable for pages that carried โprint-friendlyโ versions but with the implementation of the rel=โcanonical tag you are able to specify the URL that you would like the search engines to credit as the unique content.
By using the site:yourdomain.com operator again you can spotย duplicate content. However, you may find that browsing your website manually will give you a better insight.
- Blocking Your Website
This is a โdoh!โ tip, but you would be surprised how many times this comes up. Have you had your website developed recently or has it just been launched?
Check in your source code if your developers have left in there, and more importantly, have they left content=โnoindex,nofollowโ in there. If so, get this changed to โindex,followโ and open the door to the search engines
- Non-Crawlableย Navigation
Search engines rely on their spiders being able to crawl your website through navigation menus and internal linking. Is your navigation stopping them?
Many websites still utilise jаvascript navigation menus that are, quite simply, stopping the search engines crawling your website. You can check this by going to Google and using the cache:yourdomain.com and clicking Text Only Version. If you canโt see your navigation menu then you have an actionable point to work with.
Also increase your internal linking within your current website copy. The more pages that the search engines can find the more pages that your potential customers can find.
- XML Sitemaps
Why not help search engines know what pages your website has by giving a list of them all.
Using a free service such as xml-sitemaps.com you can create your own sitemap.xml to avoid you manually creating one. Simply upload this to your webserver and let Google, Bing and Yahoo know in their respective Webmaster Tools where your XML sitemap is.
Whilst these tips are basic in many SEOโs eyes, they are always a fantastic starting point when trying to solve the mystery of why your website might not be performing as best as you think it can be.
United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay
Similar Articles
Magento eCommerce News
What is this Magento platform all about? Is the sentence, โMagento is the eCommerce technology that is set to live for agesโ, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online marketโs demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isnโt it great that to buy desired
With PSD to Magento conversion, web service providersโ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Marketing process holds high priority in business. This year is called โthe year of innovative marketing strategiesโ and video marketing is one of such invention that was added to the inventionsโ list. To impress a modern customer is not less than a strong challenge. It is the time your business
โContentโ- is not just a word, itโs the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Online stores โ simple, cost effective and oneโstop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
In todayโs eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous yearโs trends i.e. personalization, localization, etc. letโs have a closer
Other Articles