Is Pay-Per-Click “Right” For Your Business?
Advertising is an age-old trick used to increase the consumption of products or services. The advent of the Internet has given us more avenue to advertise aside from the usual, and costly, newspaper, magazine, billboard and television ads.
The Basics of Pay-per-click Advertisement
In the last years, pay-per-click (PPC) has gained significant popularity as far as Internet advertising goes. In this type of advertising, a company pays the advertising hosts or affiliates if, and only if, their advertisement was “clicked” by users. The number of times clicked determines how much the company should pay the affiliate. Pay-per-click advertisements can be placed on websites, articles, e-mails, and even blogs; places where an average consumer would most likely see it, thus increasing the visibility of your products or services and directing traffic to your website.
But a click does not necessarily equate to a sale, and there is no hard evidence on the efficiency of pay-per-click advertisements in increasing the consumption of products or services. Thus, there is no 100% assurance that the money you’re spending for this type of advertisement is really worth it.
If not all clicks equate to a sale, why should companies continue to use pay per click?
Reasons for Using Pay Per Click Advertising
First, pay-per-click advertisements are not intrusive and not interruptive. Thus you can be sure that consumers are clicking on pay-per-click advertisements are looking for products or services that they are interested in and intending to purchase. It also doesn’t generate negative feelings towards your products unlike spam and pop-ups.
Second, pay-per-click advertisement is comparatively cheaper than other types of advertisement like TV ads, magazines, and billboards. Pay-per-click advertisement is also more flexible than other types of advertisements. You can easily change the content of your advertisement or even stop advertising, and you won’t be charged for it. Again, what you’re paying for is the traffic that they generate, and not the ad placement per se.
Lastly, because pay-per-click advertisements are based on keywords, you can easily limit your intended audience to those who are actively searching for the products and services that you offer and those who with real intention to purchase. Therefore, for pay-per-click advertisements to be really effective, you must pay special attention to your target keywords. Sometimes, it helps to ask help from a specialist on which target keywords would work best for your advertisement.
You also have to be careful. Pay-per-click advertisement using the bidding model can bleed you dry because popular keywords tend to be more expensive and you can end up paying up to $5 per click if you bid for the use of the most popular keywords. You can try the flat rate model first if you just want to see if Pay-per-click advertising will work for your business. If it works, then you can continue and adjust as needed, maybe move to the bidding model to generate more traffic. If it doesn’t give you the result that you want, then you can always try other means of advertising.
The good thing about pay-per-click advertisement is it’s considerably cheaper that you can afford to take it for a test run. Depending on the host or affiliate, you can even choose to set a threshold for minimum earnings. This means that you do not pay unless the host or affiliate can generate the agreed amount of clicks, thereby ensuring that they are really exerting effort into getting a good amount of traffic to your website.
United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Québec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay
Magento eCommerce News
What is this Magento platform all about? Is the sentence, “Magento is the eCommerce technology that is set to live for ages”, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online market’s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isn’t it great that to buy desired
With PSD to Magento conversion, web service providers’ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Marketing process holds high priority in business. This year is called “the year of innovative marketing strategies” and video marketing is one of such invention that was added to the inventions’ list. To impress a modern customer is not less than a strong challenge. It is the time your business
“Content”- is not just a word, it’s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Online stores – simple, cost effective and one–stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
In today’s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous year’s trends i.e. personalization, localization, etc. let’s have a closer