Why Your Content is Not as SEO Worthy as You Thought
The majority of webmasters welcomed the Panda Update. In their mind it was going to give them the chance, once and for all, to find the success they were looking for. Unfortunately not every website can enjoy the luxury of a first page spot on the SERP’s and many webmasters have become confused by the Panda Updates lack of difference to SEO. The main problem that people have is that they do not fully understand what Google really wants from their content; no one has clearly defined what “great content” actually means.
Being objective about your content, and not subjective
SEO isn’t about you and your website. It doesn’t revolve around the things you like and things you don’t; instead it’s a cold and mathematical process that can determine your websites worth through a series of indicators. Anyone who is producing content with SEO in mind has to adhere to this principle too. All the content that you write and publish should be checked and double-checked by your industry colleagues. Attaining feedback from your friends may help to increase your confidence but it probably won’t help your SEO prospects. You need an objective and honest opinion on your content from an informed individual who is willing to tell you the truth.
My tips on how to please Google with your content
Although getting your content reviewed before publishing will help there is no way to really objectively verify if your content will be an SEO success. I’m not going to lie to you and say that there is some sort of magic formula to writing “great” posts because unfortunately there isn’t. What I can offer you though is some guidelines for you to follow as you write your content.
Invest time into your work – You can’t write a blog post in an hour and expect it to be an SEO king. All your content should be thoroughly planned, researched and reviewed before it is published. It may take you four times as long to create an 800 word piece this way but it will be 800 words that has real SEO potential. You should be sure to take some time out to consider your contents relevance to your website, its potential to go viral and its uniqueness when compared to content from your rivals. When it comes to SEO copywriting less is often more.
Write from your own experience and not from someone else’s – No matter the topic or subject content always reads better when it has been written by somebody who has been there and done that. Offer people advice that has worked for you (much like I am doing now) and don’t try and be someone you’re not. Google’s panda can sniff out a fraud and so can the general online population. Always stick to what you know.
Attract Google’s attention by using social signals – Google rewards content that manages to attract attention and create discussion. To take advantage of these social signals it is vital that your work can be shared, commented upon and rated through a varied range of social networking platforms. The easiest way to do this is to pick one of the many social applications and embed into your webpages. Your readership will then find it super easy to ‘social-up’ your content if they like it. Let people talk about your content.
If you follow the tips and ideas above you’ll soon be able to work out whether the content you create is ‘great’ or not. You’ll know this instinctively by the amount of time you’ve put into your work and by the level of originality it gives off.
Professional SEO Copywriting can turn a good website into a great one. If you think your content could be improved get into contact with www.applecopywriting.com. They have the words needed to fuel your websites rise up the SERP’s.
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