Hire Developer » Search Engine Marketing » Trademarking SEO and How Things Have Changed Since Then

Trademarking SEO and How Things Have Changed Since Then

Certified Professional Developer
Certification Developer

If I was to tell you that Jefferson Starship had a lot to do with the origins of SEO, you probably wouldn’t believe me. Well, according to Bob Heyman and Rick Bruner, authors of the book Net Results: Marketing That Works, this is their proof that in 1995, they coined the term “Search Engine Optimization” or SEO, as we say for short.

The main issue for me isn’t when or why they coined the term, the issue is Jason Gambert’s claim to have done so in a 2007 email. First of all, anyone claiming to have coined the term “SEO” anytime after 2000 is obviously out of the loop, since it’s been thrown around for over the past decade, at least. Out of the loop and out of his mind, if you ask me. Gambert has taken this claim to the US Patent and Trademark Office, where he undoubtedly was met with irritation, disappointment and resentment by many who believe otherwise.

Apparently, Gambert has filed this same (or similar) claim multiple times, tweaking the wording each time, often to non-sensical lengths. Something along the lines of “…and hereto, where as within a lack of void, without the necessary means to a necessary means to, aside from…” I imagine. Anyone who has seen a patent claim or document knows what I’m talking about. Essentially, he filed this claim so many times, the USPTO decided to let it through, pending no objections with proof otherwise.

Okay, so let’s just get a whole bunch of people together to slam their hands down on a desk, shout “OBJECTION!” and throw down some emails, web sites, books, newspapers, etc, from 2006 and earlier, the term SEO contained within. Unfortunately, it costs a good deal to object, or to get involved in this mess. While this will not stop many people who are outraged, the principle behind it is rather disheartening. If Gambert is simply attempting to get additional traffic to his website, then his strategy is genius…evil genius. If you disagree with his claims, the best thing you can do is NOT to link to his website in a story, article, blog post etc. If you are curious about this man, his website is www[dot]jasongambert[dot]com.

While the main issue isn’t the why, the fact that Jefferson Starship is involved, makes it mentionable. Long story short – 1995, a marketing firm, a band, a bunch of fan sites, unsatisfactory search results, a lot of keyword stuffing, problem solved…Jefferson Starship.

Obviously, keyword stuffing is no longer effective, and furthermore, considered extremely black hat in today’s iMarketing world. There are many ways to optimize your site for search engines, but the best practice is to find an Internet Marketing Firm with genuine practices, which involves relevant linking, quality links, and a knowledgeable staff – an Internet Marketing Firm Like Kuliev Digital is a good place to start. You’ll probably have a lot of questions, so don’t hesitate to ask.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Québec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, “Magento is the eCommerce technology that is set to live for ages”, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online market’s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isn’t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providers’ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing – A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called “the year of innovative marketing strategies” and video marketing is one of such invention that was added to the inventions’ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
“Content”- is not just a word, it’s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores – simple, cost effective and one–stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive – Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In today’s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous year’s trends i.e. personalization, localization, etc. let’s have a closer

Other Articles

Site search
Technologies
Web Analytics