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The Most Important Local Search Criteria

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Local search is becoming more and more important all the time. As more small businesses come online and try to compete at the local level, local search will grow in importance.

Several Internet marketers answered a poll and discussed which local search criteria are the most important. Interestingly, most of them agreed on the most important criteria. After that, there was more disagreement but, again, youโ€™ll find a large number of the marketers agreeing on the most harmful local search factors as well.

The top 3 most important local search criteria, according to the poll numbers are:

  • Claiming your Place page
  • Your business address listed in the city of the search being conducted
  • Picking the proper categories for your Place page

Another positive local search factor that is worth mentioning is the number of Internet Yellow Pages and directory listings you have. Many of the marketers in the poll seemed to think that was important.

Regarding negative factors, the following negative factors were chosen as important to stay away from:

  • Multiple Place Pages with the same phone number
  • Not showing your address on your Place page
  • Multiple Place Pages with the same address
  • Listing a PO Box on your website without a physical address
  • Multiple Place Pages with the same business title

Interestingly, many of the marketers involved in the poll thought customer reviews were important as well. It could be that negative reviews might have an influence in your rankings, but that is subject to debate.

If youโ€™d like to see the results for yourself, you canย see them here. Itโ€™s quite a read.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

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