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Search Engine Marketing โ€“ Let Me Count The Ways

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When you survey the field of search engine marketing (SEM) itโ€™s easy to get lost. There are so many different ways to get to the end goal. Sometimes you can achieve the same results using different strategies. Which one is right for you depends a lot on preference and style. There may not be a right way and a wrong way.

Search engine marketing has expanded a lot in recent years. There are many ways to go about conducting a search engine marketing campaign. Here are some of the ways you can use search engine marketing to boost your businessโ€™s performance in the search engines.

  • Search engine optimizationย โ€“ Yes, good old-fashioned SEO still works as a search engine marketing tool.
  • Pay per click marketingย โ€“ PPC falls into the category of paid search and itโ€™s one of the fastest ways to achieve great results through SEM.
  • Blog marketingย โ€“ Blogging has become so popular in recent years that everyone knows what it is and youโ€™d think the blog marketing arena is so saturated thereโ€™s not any room for more. But there is. And thereโ€™s always room for a better one in your niche.
  • Content marketingย โ€“ Commonly called article marketing, content marketing is a little bit broader of a term that also includes marketing with articles. Effective content marketing includes using your network of like-minded website owners to market your content through their sites as well as your own.
  • Social bookmarkingย โ€“ Save your best pages on sites like Digg, StumbleUpon and Reddit and watch your traffic, and your links, soar.
  • Link buildingย โ€“ Building links is one of those things that everyone should be doing on an ongoing basis.
  • Social networkingย โ€“ Just because itโ€™s social doesnโ€™t mean there arenโ€™t search engine marketing benefits. Add a well-optimized Facebook page to your online portfolio and youโ€™ll know what I mean.
  • Video marketingย โ€“ Marketing through videos is just now reaching the beginning of its run, but it will soon be one of the most important search engine marketing channels available.
  • Viral marketingย โ€“ Not so much a channel as a strategy, viral marketing is much misunderstood. But itโ€™s still a great search engine marketing strategy.

This is just the tip of the iceberg. There are literally hundreds of search engine marketing strategies you can try: Squidoo lenses, HubPages, Knol pages, Blogger blogs (and not just as blogs), customized search engines, Google Apps, etc.

The key take away here is to pick your poison and use it to boost your search engine rankings. Stay away from risky maneuvers and focus on the tried and true.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

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