Optimizing Your Business For Vertical Search
One of the big changes that we are likely to see into the future is that of vertical search. Vertical search is nothing more than a dedicated search portal for specific industries. The most popular examples are Trulia for real estate and Bing Shopping (formerly MSN Shopping) for product searches.
The down side to some vertical searches options is that, in reality, they are nothing more than paid directories. Rather than crawling the net and building their own database of pages, they rely on businesses like your own to provide the data. This doesnโt make them any less important, however, since consumers often access them in preference to organic search.
Can you optimize your business for vertical search? Optimize is probably the wrong term in this instance. Where vertical search options exist, business need to follow whatever processes are required to have their products or services listed. For example, Bing Shopping or Google Product search require an up-to-date product feed.
When thinking vertical search, donโt be limited to your niche. Vertical search covers a wide range of search options including blogs (blog search, Technorati), Social (Twitter, Facebook and Friendfeed) and video and images to name a few. With this in mind, you may find that through the use of blogs, videos, social media and a product feed, your web site could appear in several different and unrelated vertical search channels.
Vertical search is important in some industries, however, it hasnโt quite taken off when it comes to mainstream internet useย โ yet.ย Like local search (another vertical), niche related vertical search engines may well become one of the big changes into the future. Mainstream search engines have added verticals (blog, news, image, video, local) over the years and, as their databases become bloated, increasing the number of verticals will become a necessity if they want to maintain quality in search results.
If there are vertical search options available to your business, make use of them. They may not have a major influence on your business today, but they may well do so in the future.
United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay
Similar Articles
Magento eCommerce News
What is this Magento platform all about? Is the sentence, โMagento is the eCommerce technology that is set to live for agesโ, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online marketโs demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isnโt it great that to buy desired
With PSD to Magento conversion, web service providersโ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Marketing process holds high priority in business. This year is called โthe year of innovative marketing strategiesโ and video marketing is one of such invention that was added to the inventionsโ list. To impress a modern customer is not less than a strong challenge. It is the time your business
โContentโ- is not just a word, itโs the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Online stores โ simple, cost effective and oneโstop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
In todayโs eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous yearโs trends i.e. personalization, localization, etc. letโs have a closer
Other Articles
