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Favorite Places As Reputation Management

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Googleโ€™s got a new way for local small businesses to engage in reputation management. Itโ€™s calledย Favorite Places. It seems like a simple program, starting with 100,000 local U.S. businesses with a bar code in their window. Yes, I know, sounds hokie, but thatโ€™s what it is.

The bar code is intended as a way for mobile phone users to scan and find out more about the business. What kind of information? You know, reviews, history, menus, etc.

Google is inviting other local businesses to participate by nominating themselves as aย Favorite Place. Well, you join the Google Local Business Center, which you should have done already anyway. Then, if you get a lot of people searching for you at Google, youโ€™ll get your own decal.

Apart from the silliness, it can be another reputation enhancer for the right businesses. But Iโ€™m wondering how many people will actually use the decals with their mobile phones?

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

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