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Old Content And Reputation Management

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There is more than one way to manage your online reputation. When it comes to content promotion, you donโ€™t necessarily have to stick with creating new content. Of course, you should, but you can also promote your old content and continue to boost your reputation.

Old content is like a jewel lodged between the wall and and old piece of furniture. It may be stuck in a bad place, but itโ€™s still a good thing.

Take an old piece of content youโ€™ve created and that had a nice shelf life. Letโ€™s say it received some initial popularity then over time faded away. However, every now and then you get a new link to it and some new traffic based on other people who find it in the search engines or who find it through an old link pointing to it. Can you use it?

Yes, I think so. There are two ways to take this old content and re-promote it for increased reputation.

  1. You can write a new blog post and link to the old content so that your current readers discover a gem from the past. This will bring new attention to the old content and might even get it some new links.
  2. Share the old content on your social media sites and create a new Twitter link for it. New social media traffic could get some new links for that old content and resurface it if it has lost any search rank.

Online reputation management is not a static game. You can manage your reputation just as well with old content as with new.

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